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Creating a social media strategy? Focus on customer engagement

Creating a social media strategy that engages customers and aligns with company goals is the key to social business.

News

The right to be forgotten raises concerns, gets jeers

Readers passionately debated the merits and liabilities of the right to be forgotten on August 7. You can continue the dialogue below.

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Measuring the success of a digital content strategy

Now that people consume Web content on a number of different channels, developing new metrics that accurately measure your audience's activities will help improve your digital content strategy.

Evaluate

Records management vendors, this is your reality check

Software vendors need to stop building complex systems and grasp that users are still struggling with the basics of records management strategy.

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Enterprise Content Management Basics

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    Mobile-first Web design isn't enough

    While digital publishing requires mobile-first Web design, don't stop there. For the best customer results, WCM systems need to be contextually aware and deliver the content for multichannel experiences.

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    Build a WCM architecture that supports business needs

    WCM has become a key element of the marketing and customer engagement efforts that support a business. A solid Web content architecture is crucial.

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    take-down request

    A take-down request, also called a notice and take down request, is a procedure for asking an Internet Service Provider (ISP) or search engine to remove or disable access to illegal, irrelevant or outdated information.

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  • Text analytics and natural language processing software

    How to turn social media noise into social media intelligence

    How can enterprises translate social media buzz into social media intelligence? Here are some lessons from one digital marketing agency's quest to connect social media engagement to the company's business goals.

  • Enterprise Web content management software

    The evolution of digital asset management at 3M

    A successful DAM system is more than just a place to offload rich media. John DeMarco of 3M discusses how to make digital asset management a valuable part of a company's strategy.

  • Information governance management

    The right to be forgotten gets jeers at our jam

    Readers passionately debated the merits and liabilities of the right to be forgotten on August 7. You can continue the dialogue below.

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