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Content management has to cooperate with other apps

Too many companies view content management applications in isolation and don't think about them in concert with other applications and data.

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Social media strategy puts customers at the center

Social media is giving unprecedented voice to consumer preferences and concerns, but there are technology and human challenges to overcome.

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Online communities get bigger and badder

While social media platforms like Twitter and Facebook may get audiences to the door of a corporate website, online communities let them in, say experts.

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Whole Foods mines social media for voice of the customer, trends

Whole Foods Market is invested in social media monitoring to understand the voice of the customer and trends that may gather steam down the road.

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