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Information governance policies need to be simplified

Information governance is an age-old challenge that has grown more complex in the past few years. Are governance policies getting in the way of solving the problem?

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Corralling collaborative communities easier said than done

Collaborative communities are now a cornerstone of social business, for product development, customer service and more. But corralling them isn't as easy as it sounds, says an expert.

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There's no turning back on social business

When it comes to using social media platforms for business, the train has left the station. So how can we use the data to change the way we do business?

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Content accessibility comes first in a digital asset repository

At the Adler Planetarium, a digital asset repository promises better access to historic photographs and documents -- while addressing content accessibility and compliance challenges.

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Enterprise Content Management Basics

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    WCM needs to be everywhere, for every customer

    Web content management systems may become central to delivering information wherever customers are. But to create a positive customer experience, a WCM system needs to be shaped around its audiences' needs.

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    Mobile-first Web design isn't enough

    While digital publishing requires mobile-first Web design, don't stop there. For the best customer results, WCM systems need to be contextually aware and deliver the content for multichannel experiences.

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    Build a WCM architecture that supports business needs

    WCM has become a key element of the marketing and customer engagement efforts that support a business. A solid Web content architecture is crucial.

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