Q
Evaluate Weigh the pros and cons of technologies, products and projects you are considering.

Does my mobile WCM need apps or a responsive site?

Responsive design can help a website display properly on a wide range of devices, but sometimes mobile apps are better suited to business needs.

A responsive site provides a publish-once option for maintaining a company website for multiple devices, but there...

are situations in which specialized mobile apps are a better choice. What factors should companies consider when choosing an approach to mobile-friendly Web content management (WCM) design?

Responsive design makes sense when you are a publisher and you want to create the same information and the same experience on many different devices.

It's a distribution solution and, as a publisher, you can be fairly assured that your readers are getting a consistent experience with all of the same information. It's one-and-done. As editor or publisher, you manage the content centrally -- you publish things out and the responsive design knows all about the presentation layer of what your consumers are going to look at.

If you just want to get the same information out every place, then it's publishing things out on a webpage or through a responsive design template.

But as the mobile revolution continues, companies need to do more than just publish things out, and that's where mobile apps might come in because they allow for more interactivity. As users, we're making the transition from reading things on our smartphones to using our smartphones for work. This crosses a divide -- we're going from a publishing environment to an application environment. We are trying to create a more interactive, useful experience on our devices.

A responsive site alone doesn't lead to an interactive user experience. Rather, you have to start thinking, "What are the applications, what are the commands, what are the actions that I can build into my mobile experience?" As a designer or manager of a mobile site, think about how you can create a search experience for your site -- what would that look like and what are the bits of technology underneath it? That becomes a very powerful way forward.

Next Steps

Information architecture crucial to customer web experience

The many roles of web content management systems

Web content management includes customer experience management

Global SEO variations need to be taken into account during Web localization

 

This was last published in March 2015

Dig Deeper on Enterprise Web content management software

PRO+

Content

Find more PRO+ content and other member only offers, here.

Have a question for an expert?

Please add a title for your question

Get answers from a TechTarget expert on whatever's puzzling you.

You will be able to add details on the next page.

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

SearchBusinessAnalytics

SearchDataManagement

SearchManufacturingERP

SearchOracle

SearchSAP

SearchSQLServer

Close