A responsive site provides a publish-once option for maintaining a company website for multiple devices, but there...
By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
are situations in which specialized mobile apps are a better choice. What factors should companies consider when choosing an approach to mobile-friendly Web content management (WCM) design?
Responsive design makes sense when you are a publisher and you want to create the same information and the same experience on many different devices.
It's a distribution solution and, as a publisher, you can be fairly assured that your readers are getting a consistent experience with all of the same information. It's one-and-done. As editor or publisher, you manage the content centrally -- you publish things out and the responsive design knows all about the presentation layer of what your consumers are going to look at.
If you just want to get the same information out every place, then it's publishing things out on a webpage or through a responsive design template.
But as the mobile revolution continues, companies need to do more than just publish things out, and that's where mobile apps might come in because they allow for more interactivity. As users, we're making the transition from reading things on our smartphones to using our smartphones for work. This crosses a divide -- we're going from a publishing environment to an application environment. We are trying to create a more interactive, useful experience on our devices.
A responsive site alone doesn't lead to an interactive user experience. Rather, you have to start thinking, "What are the applications, what are the commands, what are the actions that I can build into my mobile experience?" As a designer or manager of a mobile site, think about how you can create a search experience for your site -- what would that look like and what are the bits of technology underneath it? That becomes a very powerful way forward.
Information architecture crucial to customer web experience
The many roles of web content management systems
Web content management includes customer experience management
Global SEO variations need to be taken into account during Web localization
Dig Deeper on Enterprise Web content management software
Related Q&A from Geoffrey Bock
There's more than one approach to content management systems. Expert Geoffrey Bock outlines how a decoupled CMS differs from a headless CMS ...continue reading
Here are the three steps content producers and publishers need to take to ensure effective delivery of Google micro-moments.continue reading
Enterprises often deploy software to solve a specific problem, but close cooperation between technology pros and line-of-work staff can lead to ...continue reading
Have a question for an expert?
Please add a title for your question
Get answers from a TechTarget expert on whatever's puzzling you.