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What's the difference between ECM vs. WCM in the cloud era?

Does the difference between ECM vs. WCM leave you scratching your head? Read on to finally understand what exactly each system does and how it can benefit you.

In today's digital age, there are real differences between enterprise content management (ECM) and web content...

management (WCM). On one hand, they are both designed to manage content. On the other, they are optimized for different business purposes.

When comparing ECM vs. WCM, ECM manages unstructured information, typically business documents, within an organization. At its core, ECM is a shared repository -- an electronic file system on steroids designed for day-to-day business operations. It focuses solely on content production.

Content delivery in ECM is done through the applications, such as desktop tools and viewers, that access the repository. The target audience is people working inside a corporate firewall, as well as with predefined partners connected through an extended enterprise.

ECM stores digital files within sets of nested folders, and it secures them with hierarchical access control lists. ECM features essential library services, enabling authenticated users to check files into and out of the repository, alerting others about file sharing conflicts and providing methods for resolving them. It often supports workflow and content categorization capabilities.

WCM governs digital experience

Comparing ECM vs. WCM, WCM manages multiple types of digital content -- content snippets, images and rich media, in addition to conventional business documents. Like ECM, it includes library services, workflow, security and sharing capabilities for producing content. Unlike ECM, WCM is externally oriented and supports content delivery for customer-facing engagement.

Specifically, WCM includes multiple content delivery capabilities to shape and channel digital experiences. Initially, it was for full-screen web browsers, but today, WCM also nimbly pivots to support smartphones and tablets. Increasingly, a variety of next-gen digital devices need support. The particular features are continually changing and, in fact, WCM is now morphing into a more general category, DXM, or digital experience management.

Looking to the future of ECM vs. WCM, WCM will support sets of microservices and APIs designed to weave managed content into intuitive, task-oriented and ever-smarter digital experiences.

Next Steps

ECM alternatives to consider

Digital access management and digital experience provide better DXM

WCM and AI create better experiences

This was last published in August 2017

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