As today's business landscape becomes increasingly digital and web-oriented, having a strong web presence has moved from being a luxury to a necessity. Without this kind of presence, your business will miss out on increased brand awareness and potential customers. Launching a website is just the beginning, however.
Managing and maintaining the content featured on your website is a major determining factor in its success. With the help of a web content management (WCM) system, your organization can easily manage this content and deliver optimized digital experiences that set your business apart from its competitors.
Though using a WCM system doesn't eliminate the need for creative content producers or IT personnel to oversee the system's management and upkeep, it does give users who lack or have minimal web design prowess the ability to quickly and easily create and publish content of all kinds, including text, images and rich media assets. This means impactful, professional-grade web content can be delivered by businesses of all industries and sizes, regardless of whether or not they have dedicated web design teams.
As the way people access the web has changed, web content development has had to change along with it. Today's WCM platforms include a number of features that make content design and management easy and intuitive.
A shared repository is pivotal for storing and distributing files and information assets, as well as the metadata associated with them. SEO tagging tools help ensure that visitors are directed to your content, and responsive design capabilities ensure that, once on your site, the content they're viewing is optimized for the device on which they're accessing it. WCM software is even flexible in how it's accessed, as many vendors offer their platforms in both on-premises and cloud format.
This buyer's guide, written by digital content technology expert and long-time TechTarget contributor Geoffrey Bock, details the benefits that organizations can expect from incorporating a WCM system as part of their digital content strategy. He discusses the important factors to consider before purchasing a WCM platform and examines some of the leading vendors in the WCM marketplace.
The guide also features individual overviews of these products, written by TechTarget contributor Mary E. Shacklett, that provide specific details on each to help you determine which is the best choice according to your needs.
Examining how web content management has evolved
Every business, regardless of industry or size, can benefit from a strong web presence. But is this achievable without web design knowledge or IT resources? It is, thanks to modern WCM software.
Web content management software has adapted to better reflect and support the fast pace with which today's digital content is accessed and delivered. Continue Reading
2Do I need?-
Would a WCM system benefit your organization?
Any organization maintaining a website needs a way to manage the content and information assets associated with it. A WCM system provides the tools and services to do just that.
A lot goes into planning and executing a digital content strategy. Having software in place to create, manage and distribute this content can be the difference between its success and its failure. Continue Reading
3How to buy-
Key capabilities to look for in a WCM system
Web content management techniques are constantly evolving, and WCM software is evolving along with it. Find out which features to look for to maximize your return on investment and position your business for success now and in the future.
As the ways digital content is viewed by consumers has changed, so have the ways it is created and distributed. Having the right tools for the job can be the difference between average digital experiences and those that wow an audience. Continue Reading
4Which should I buy?-
Which is the best WCM system for your business?
Learn about today's leading WCM software vendors and find out which product(s) meet the needs of your organization.
Expert Geoffrey Bock wraps up his look into WCM software by sharing information on the leading providers in the marketplace and the services they have to offer. Continue Reading
5WCM system overviews-
Examining some of the leading WCM products
Before making a final decision on which WCM system is right for your organization, take an in-depth look at what each of the leading products has to offer.
With features like a centralized information hub, easy third-party integration and what you see is what you get content editing and previewing, the Acquia Platform makes content management simple. Continue Reading
Adobe Experience Manager 6.2 is a low-code WCM system great for content producers and publishers with nontechnical backgrounds. Continue Reading
Drupal 8 provides users with a number of content development and management tools, usually found in paid platforms, which help create engaging digital experiences. Continue Reading
Digital Experience Cloud from Episerver offers users a pay as you grow WCM system with responsive design capabilities and ample third-party integration. Continue Reading
Catering primarily to large enterprises, IBM Digital Experience offers a suite of authoring and publishing services that ensure viewers are accessing optimized web content. Continue Reading
OpenText Web Experience Management offers a what you see is what you get editing tool and responsive design capabilities that together ensure content is optimized for viewing on all devices. Continue Reading
Featuring built-in content delivery metrics and metadata tagging tools, Oracle WebCenter Sites offers large enterprises a WCM system to help them meet their content strategy goals. Continue Reading
With a rules-based editor for content personalization and a customer intelligence analytics tool, Sitecore's WCM platform goes well beyond basic content management. Continue Reading
Offering basic content management tools at no charge and enhanced services at reasonable prices, WordPress is a great option for individuals and small businesses looking to make a splash on the web. Continue Reading