Digital asset management (DAM) is a business process or a
software tool for organizing the creation, management, distribution and archiving of a rich media
asset. Rich media assets include photos, music, videos, animations, podcasts and other multimedia
content.
Digital Asset Management involves the creation of an archive, the development of an
infrastructure to preserve and manage digital assets and a search functionality that allows end
users to identify, locate and retrieve an asset. At its simplest, a DAM is a set of database records. Each
database record contains metadata explaining the name of
the file, its format and
information about its content and usage.
While digital media management technologies were once used exclusively by publishing and media
companies, they are increasingly being incorporated into content management
systems. DAM is generally considered to be a subset of enterprise content management (ECM),
a business process or tool for organizing text documents, email and spreadsheets.
Contributor(s): Jonathan Gourlay, Site and News Editor of SearchContentManagement.com
This was last updated in October 2011
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