Bitly is a link shortening service that enables users to truncate webpage URLs.
The company uses the response status code TTP 301 redirects to create shortened URLs. The shortcuts are intended to be permanent and cannot be changed once they are created. URLs that are shortened with the bitly service use the bit.ly domain.
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Bitly is especially popular with Twitter members whose posts, which aer called tweets, have a strict 144-character limit. In addition to URL shortening, bitly services enable companies to use their own custom domains to generate shortened and to gain insight into traffic metrics via advanced analytics features.
Established in 2008, the company Bitly Inc.is privately held and based in New York City. According to some estimates Bitly shortens 600 million links per month, for use in social networking, SMS, and email.