Definition

social business (social enterprise)

Contributor(s): Lauren Horwitz

Social business is an umbrella term used to describe an organization that includes social media as part of its business plan.  

A business that describes itself as being a "social business" may actually create or provide support for social media platforms and technologies -- or it may simply align itself with the benefits that broadening a company’s reach and brand through social media offers. According to some experts, social business is the foundation of the sharing economy, facilitating the ways that companies can use crowd-based technologies to make goods and services available on demand. 

The term social business may also be used to describe an organization whose mission statement involves addressing a societal issues such as education, child welfare or mental health. The primary motivation of a social business, in this context, is not necessarily to derive profits, but to help solve social problems. 

 

 

 

 

This was last updated in January 2015

Continue Reading About social business (social enterprise)

Dig Deeper on Enterprise social media management

PRO+

Content

Find more PRO+ content and other member only offers, here.

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchBusinessAnalytics

SearchDataManagement

SearchManufacturingERP

SearchOracle

SearchSAP

SearchSQLServer

Close