Definition

social media dashboard

This definition is part of our Essential Guide: Tapping the potential of social media analytics tools
Contributor(s): Laura Aberle

A social media dashboard is a social media management tool that individuals or companies can use to coordinate a social media presence across multiple channels or accounts, through a single interface.

Some dashboard tools are designed to manage multiple accounts on the same platform. TweetDeck, for example,  is for Twitter only. Other dashboards, like HootSuite and Sprout Social, help companies manage social media across multiple platforms. 

Most social media dashboards include features aimed at making the social media publishing process more efficient, standardized and effective. Features may include content scheduling, collaboration tools that make it easy to add team members to the content creation process, as well as permissions controls surrounding who can approve posts. Some social media dashboards also provide listening tools. These tools help companies monitor social conversations on multiple platforms so the company knows what people are saying about the company or the company's products and company representatives can respond in an appropriate manner. 

As companies start to recognize the usefulness of social media data for customer service, customer engagement and marketing business intelligence efforts, the analytics features in social media dashboards are gaining importance. Dashboards often have basic analytics capabilities that help filter and analyze social media data flowing in from many different sources. Many dashboards integrate with Google Analytics or other analytics tools, and some dashboards allow more advanced reporting and analytics capabilities that help companies dive deeper into social media data and track certain metrics and key performance indicators related to social media engagement. Companies can use this data to make more informed business decisions, particularly when designing social media marketing campaigns.

 

 

 

 

This was last updated in February 2015

Continue Reading About social media dashboard

PRO+

Content

Find more PRO+ content and other member only offers, here.

Join the conversation

3 comments

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

Which social media management tools does your company use?
Cancel
We use Sprout Social for most management, though we've also used HootSuite and TweetDeck for certain situations, as well as tools like TweetReach and BuzzSumo for research purposes. 
Cancel
One of the best social media management tools I have found has been hootsuite. It is a platform that allows me to manage, organize, promote, and oversee all of my twitter, facebook, and social media accounts for a very low monthly fee. I have a small homemade all natural soap business and social media is a huge part of our marketing and sales. Hootsuite has been the best tool to help me maximize my exposure.
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchBusinessAnalytics

SearchDataManagement

SearchManufacturingERP

SearchOracle

SearchSAP

SearchSQLServer

Close