This article is part of an Essential Guide, our editor-selected collection of our best articles, videos and other content on this topic. Explore more in this guide:
4. - Glossary of WCM terms: Read more in this section
Explore other sections in this guide:
- 1. - Making the most of the changing role of WCM
- 2. - Web content management tools and technologies
- 3. - Expert advice for successful Web content management
Web content management (WCM), also called online content management, is a set of tools that provide an organization with a way to manage digital information on a website. Managing Web content effectively can have useful business applications in the enterprise, producing insights for decision-making and delivering results and value.
Contemporary WCM tools include:
- A design environment in which site designers can create and maintain the look-and-feel for a website.
- An editorial environment in which writers and editors create, capture, review, approve and stage content prior to publication.
- A publishing environment for distributing content to one or more affiliate websites, maintaining the information while it is still relevant and removing it from circulation when no longer useful.