web content management (WCM)

Web content management (WCM), also called online content management, is a set of tools that provide an organization with a way to manage digital information on a website.  Managing Web content effectively can have useful business applications in the enterprise, producing insights for decision-making and delivering results and value.

Contemporary WCM tools include:

  1. A design environment in which site designers can create and maintain the look-and-feel for a website.
  2. An editorial environment in which writers and editors create, capture, review, approve and stage content prior to publication.
  3. A publishing environment for distributing content to one or more affiliate websites, maintaining the information while it is still relevant and removing it from circulation when no longer useful.

See also: content management system (CMS), enterprise content management (ECM), content analytics, Web application (Web app).

Contributor(s): Geoff Bock, Melanie Luna
This was last updated in May 2013
Posted by: Margaret Rouse
View the next item in this Essential Guide: enterprise content management (ECM) or view the full guide: Guide to implementing digital asset management systems and strategies

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