Web content management (WCM), also called online content management, is a set of tools that provide an organization with a way to manage digital information on a website. Managing Web content effectively can have useful business applications in the enterprise, producing insights for decision-making and delivering results and value.
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Contemporary WCM tools include:
- A design environment in which site designers can create and maintain the look-and-feel for a website.
- An editorial environment in which writers and editors create, capture, review, approve and stage content prior to publication.
- A publishing environment for distributing content to one or more affiliate websites, maintaining the information while it is still relevant and removing it from circulation when no longer useful.
Buying an ECM tool? Here's what matters most