D - Definitions

  • D

    dark social

    Dark social is a term used by marketers and search engine optimization (SEO) specialists to describe website referrals that are difficult to track. 

  • decoupled CMS (content management system)

    Pioneered, in the early 2000s, decoupled CMS is an approach to web application deployment for enhancing the performance and security of WCM systems.

  • digital asset management (DAM)

    Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions. Rich media assets include images, video, audio and other multimedia content.

  • digital customer experience delivery platform

    A digital customer experience delivery platform is software that helps create, manage and measure cross-channel digital customer experiences.

  • digital user experience

    Digital user experience (UX) refers to the look, feel and interaction of a user with digital environments. It goes beyond traditional web pages to encompass new digital form factors, including physical environments.

  • digital workplace

    The digital workplace is a concept that describes how technology is increasingly creating a virtual equivalent of physical workplaces, and how that trend allows businesses to rethink traditional processes and increase efficiency.

  • document capture

    Document capture is any one of several processes used to convert a physical document to another format, typically a digital representation.  

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