Content management Definitions

  • A

    Adobe Publish

    Adobe Publish is a web content management program designed for use by non-IT personnel.

  • B

    black hat link building

    Black hat link building is techniques used to drive traffic to a website by exploiting website loopholes, enabling a site to rank higher than it should through organic search means.

  • C

    clickbait

    Clickbait is a negative term that describes links to frivolous content whose only goal is to improve the original web page's clickthrough rate.

  • content aggregator

    A content aggregator is an individual or organization that gathers Web content (and/or sometimes applications) from different online sources for reuse or resale.

  • content analytics

    Content analytics is the act of applying business intelligence (BI) and business analytics (BA) practices to digital content. Companies use content analytics software to provide visibility into the amount of content that is being created, the nature of that content and how it is used. 

  • content management (CM)

    Content management (CM) is the process for collection, delivery, retrieval, governance and overall management of information in any format.

  • content management application (CMA)

    A content management application (CMA) is the front end component of a content management system (CMS). The CMA interface allows users to create, publish, edit and remove corporate or website content.

  • content management system (CMS)

    A content management system (CMS) is an application program for creating and managing digital content in a collaborative environment.

  • content-based security (asset-based security)

    Content-based security, also known as asset-based security, is a gerneral term for security features that are embedded within enterprise content. Content-based security is a departure from traditional enterprise content management security measures that focus on restricting access to a static repository or network, or on securing specific devices or applications.

  • D

    decoupled CMS (content management system)

    Pioneered, in the early 2000s, decoupled CMS is an approach to web application deployment for enhancing the performance and security of WCM systems.

  • digital asset management (DAM)

    Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions. Rich media assets include images, video, audio and other multimedia content.

  • digital customer experience delivery platform

    A digital customer experience delivery platform is software that helps create, manage and measure cross-channel digital customer experiences.

  • digital user experience

    Digital user experience (UX) refers to the look, feel and interaction of a user with digital environments. It goes beyond traditional web pages to encompass new digital form factors, including physical environments.

  • document capture

    Document capture is any one of several processes used to convert a physical document to another format, typically a digital representation.  

  • E

    enterprise content management (ECM)

    Enterprise content management (ECM) is a set of defined processes, strategies and tools that allow a business to effectively obtain, organize, store and deliver critical information to its employees, business stakeholders and customers.

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