Social media Definitions

  • B

    brandjacking

    Brandjacking is an act that allows an individual or company to assume or exploit a brand's identity to undermine that brand.

  • C

    cost per like (CPL)

    Cost per like (CPL) is the amount a company pays to receive a new fan for a Facebook page, through paid advertising and sometimes through earned media.

  • D

    dark social

    Dark social is a term used by marketers and search engine optimization (SEO) specialists to describe website referrals that are difficult to track. 

  • E

    enterprise collaboration (EC)

    Enterprise collaboration is a system of communication among corporate employees that may encompass the use of a collaboration platform, enterprise social networking tools, a corporate intranet and the public Internet.

  • G

    Google +1 button

    The Google +1 button is a feature that users can click to easily recommend and share Web content within their Google network.

  • Google circles

    Google circles are groups of people in the Google+ social platform created to enable easier, more targeted content sharing that are meant to more accurately represent real-life information sharing.

  • H

    Hootsuite

    Hootsuite is a social media management system that gives users an integrated user interface from which to manage their social interactions.

  • K

    Klout score

    A Klout score is a measure of a social influence that aggregates one's reach on various social media platforms.

  • L

    lifecasting

    Lifecasting is 24/7 broadcasting of events in a person’s life through digital media.

  • M

    Microsoft Office Delve

    Microsoft Delve is a discovery and collaboration tool within Office 365 that uses machine learning to help users work more efficiently.

  • Microsoft SharePoint 2013

    SharePoint 2013 is a collaboration platform that offers a simplified user experience and enterprise social media capabilities.

  • Microsoft SharePoint Server 2010

    Microsoft SharePoint Server 2010 is a platform, installed on a server and accessed with an Internet connection, which has many capabilities, including website design, collaboration, content management, and sharing and aggregation of business intelligence data.

  • S

    social business (social enterprise)

    Social business is an umbrella term used to describe an organization that includes social media as part of its business plan.

  • social media dashboard

    A social media dashboard is a social media management tool that individuals or companies can use to coordinate a social media presence across multiple channels or accounts, through a single interface.

  • social media metrics

    Social media metrics refer to the measurements that companies use to gauge the impact of their efforts on social media platforms, and the impact of social media activity on a company’s revenue.

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