Social media Definitions

  • B

    Bitly

    Bitly is a URL shortener service that enables users to truncate webpage links.

  • brandjacking

    Brandjacking is an act that allows an individual or company to assume or exploit a brand's identity to undermine that brand.

  • C

    cost per like (CPL)

    Cost per like (CPL) is the amount a company pays to receive a new fan for a Facebook page, through paid advertising and sometimes through earned media.

  • D

    dark social

    Dark social is a term used by marketers and search engine optimization (SEO) specialists to describe website referrals that are difficult to track. 

  • E

    enterprise collaboration (EC)

    Enterprise collaboration is a system of communication among corporate employees that may encompass the use of a collaboration platform, enterprise social networking tools, a corporate intranet and the public Internet.

  • G

    Google +1 button

    The Google +1 button is a feature that users can click to easily recommend and share Web content within their Google network.

  • Google circles

    Google circles are groups of people in the Google+ social platform created to enable easier, more targeted content sharing that are meant to more accurately represent real-life information sharing.

  • H

    Hootsuite

    Hootsuite is a social media management system that gives users an integrated user interface from which to manage their social interactions.

  • K

    Klout score

    A Klout score is a measure of a social influence that aggregates one's reach on various social media platforms.

  • L

    lifecasting

    Lifecasting is 24/7 broadcasting of events in a person’s life through digital media.

  • M

    Microsoft Office Delve

    Microsoft Delve is a discovery and collaboration tool within Office 365 that uses machine learning to help users work more efficiently.

  • Microsoft SharePoint 2013

    SharePoint 2013 is a collaboration platform that offers a simplified user experience and enterprise social media capabilities.

  • Microsoft SharePoint Server 2010

    Microsoft SharePoint Server 2010 is a platform, installed on a server and accessed with an Internet connection, which has many capabilities, including website design, collaboration, content management, and sharing and aggregation of business intelligence data.

  • S

    social business (social enterprise)

    Social business is an umbrella term used to describe an organization that includes social media as part of its business plan.

  • social media dashboard

    A social media dashboard is a social media management tool that individuals or companies can use to coordinate a social media presence across multiple channels or accounts, through a single interface.

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