Web content management Definitions

  • A

    Adobe Publish

    Adobe Publish is a web content management program designed for use by non-IT personnel.

  • B

    black hat link building

    Black hat link building is techniques used to drive traffic to a website by exploiting website loopholes, enabling a site to rank higher than it should through organic search means.

  • C

    clickbait

    Clickbait is a negative term that describes links to frivolous content whose only goal is to improve the original web page's clickthrough rate.

  • content management application (CMA)

    A content management application (CMA) is the front end component of a content management system (CMS). The CMA interface allows users to create, publish, edit and remove corporate or website content.

  • D

    decoupled CMS (content management system)

    Pioneered, in the early 2000s, decoupled CMS is an approach to web application deployment for enhancing the performance and security of WCM systems.

  • digital asset management (DAM)

    Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions. Rich media assets include images, video, audio and other multimedia content.

  • digital customer experience delivery platform

    A digital customer experience delivery platform is software that helps create, manage and measure cross-channel digital customer experiences.

  • digital user experience

    Digital user experience (UX) refers to the look, feel and interaction of a user with digital environments. It goes beyond traditional web pages to encompass new digital form factors, including physical environments.

  • H

    headless CMS (headless content management system)

    A headless content management system (CMS) delivers back-end capabilities for editing, organizing and storing all types of digital information, without regard to how that content is published, displayed or used.

  • I

    IBM OmniFind

    IBM OmniFind is an enterprise search platform made by IBM.

  • N

    newsjacking

    Newsjacking is the practice of aligning a brand with a current event in an attempt to generate media attention and boost the brand's exposure.

  • O

    OpenText ECM Suite

    OpenText Enterprise Content Management (ECM) Suite is a bundled group of content management software made by Open Text Corporation, whose programs include document management, record management, email management and web content management.

  • Oracle Content Management

    Oracle Content Management is a complete content management system made by Oracle Corporation.

  • S

    search engine marketing (SEM)

    Search engine marketing (SEM) is an approach to advertising that helps companies' content rank higher in search engine queries.

  • semantic network (knowledge graph)

    A semantic network is a knowledge structure that illustrates how concepts are related to one another and how they interconnect.

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