S - Definitions
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S
search engine marketing (SEM)
Search engine marketing (SEM) is a method of promotion and advertising to help companies' content rank higher among search engine traffic.
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Secure File Transfer Protocol (SSH File Transfer Protocol)
SFTP is a term that refers to either Secure File Transfer Protocol or SSH File Transfer Protocol, and is a computing network protocol for accessing and managing files on remote systems.
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semantic network (knowledge graph)
A semantic network is a knowledge structure that depicts how concepts are related to one another and how they interconnect.
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SharePoint administrator
A SharePoint administrator is the person who oversees an organization's installation and operation of the Microsoft SharePoint collaboration and content management platform.
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SharePoint farm
A SharePoint farm is a collection of servers that work in concert to provide a set of basic SharePoint services to support a single site.
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Slack software
Slack software is a cloud-based collaboration software suite. Originally founded in 2009 as a chat tool for a now-defunct gaming technology, Slack has gained currency among enterprises and is broadening into a collaboration platform with capabilities beyond just messaging.
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social media metrics
Social media metrics are the various data points that enable a company to gauge the impact of social media activity on its revenues.
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social media ROI
Social media ROI refers to the return on investment a company can expect to make from its investment in social media technologies.