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July 2015

Peer into the future with predictive analytics software

Sponsored by SearchContentManagement

Predictive analytics is an old concept finding new life with software that can gather information on customers, predict interests and actions and support better business decisions. Despite established uses for the concept itself, companies using predictive analytics software face numerous challenges.

Most data analysis can't yet be automated, for example. And while social media is in the future for predictive analytics software, incorporating it is an unwieldy process at present. This three-part handbook looks at some of the opportunities and obstacles predictive analytics software faces. The first two articles take an in-depth look on social media listening; the concluding article examines the usefulness of predictive lead scoring.

Table Of Contents

  • Social listening still needs tuning
  • Predictive social analytics faces high hurdles
  • Predictive lead scoring makes the winning shot