Premium Content

Access "Rethinking WCM to engage and retain customers"

RethinkingWCM_final.PNG

Sponsored by SearchContentManagement

There's much more to managing the customer experience than simply optimizing Web content management to make things more interactive. Effective customer experience management considers WCM just one element in a broad foundation for business success.  Access >>>

Table of contents

  • Content is power behind managing the customer experience for success
  • For effective customer experience management, amend WCM
  • Schema.org site scheming to standardize HTML tags

 

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

More Premium Content Accessible For Free

  • Technology advances, trends prompt ECM systems maturation
    nip_tuck_ECM.png
    E-Handbook

    Technology trends like mobile devices, cloud computing and remote workforces have brought new demands to the arena of enterprise content management. ...

  • Information governance in action: Success factors and best practices
    Information_Governance_in_Action-Success_Factors_and_Best_Practices.PNG
    E-Handbook

    Many organizations struggle to establish information governance policies in the face of cultural challenges, immature processes and tepid executive ...

  • WCM playbook: Becoming a Web content management pro
    WCM_playbook_handbook_cover.png
    E-Handbook

    Choosing systems and software that facilitate Web content management is more important than ever. This handbook offers tips for selecting WCM ...