With the increasing use and rapid proliferation of multimedia and rich media content, such as photos, videos, audio files, animations and music clips, more and more organizations are amassing large stockpiles of digital information assets for use on their websites and in ads, marketing materials and corporate documents. As they do, keeping track of all that content and ensuring that it's accessible to business users is becoming a bigger challenge. Digital asset management systems are designed to address that challenge -- DAM software enables companies to create centralized archives of multimedia and rich media files and provides search capabilities to help users identify, locate and retrieve them.
Many companies already have Web content management (WCM) systems in place and may not need a separate digital asset management system. In addition, DAM technology in the past was primarily the province of large media and publishing companies. But the use of DAM systems has expanded beyond those industries as digital content has become more prevalent on corporate websites and in marketing and customer engagement programs.
Would digital asset management software be a useful addition to your organization's applications portfolio? To help you answer that question, this guide offers insights into DAM system implementations at various businesses. It also includes stories that explore the differences between WCM and DAM and that offer advice on weighing the need for digital asset management capabilities and evaluating DAM tools.
1. Organizations turn to DAM to improve their rich media management
Businesses in very different fields have implemented digital asset management systems and processes in an effort to better manage their multimedia and rich media content. This section features case studies on organizations such as Hasbro, Major League Baseball and National Public Radio.
DAM and WCM
2. Viewpoints on the need for DAM and WCM software
What's the difference between digital asset management and Web content management? Depending on an organization's specific needs, a standalone DAM system may or may not be needed. These stories offer insights into what factors businesses should consider when making decisions about DAM and WCM deployments.
3. Tips on choosing the right DAM technology for your business
As multimedia and rich media data volumes continue to grow, businesses may find that managing all of the digital content they're creating or capturing is becoming more and more difficult. Learn more about available digital asset management options and considerations to take into account before launching a DAM deployment in the following articles.
4. Glossary of DAM terms
5. Quiz: Implementing digital asset management systems
Take this short quiz to test your knowledge of digital asset management technologies.