With the increasing use and rapid proliferation of multimedia and rich media content, such as photos, videos, audio files, animations and music clips, more and more organizations are amassing large stockpiles of digital information assets for use on their websites and in ads, marketing materials and corporate documents. As they do, keeping track of all that content and ensuring that it's accessible to business users is becoming a bigger challenge. Digital asset management systems are designed to address that challenge -- DAM software enables companies to create centralized archives of multimedia and rich media files and provides search capabilities to help users identify, locate and retrieve them.
Many companies already have Web content management (WCM) systems in place and may not need a separate digital asset management system. In addition, DAM technology in the past was primarily the province of large media and publishing companies. But the use of DAM systems has expanded beyond those industries as digital content has become more prevalent on corporate websites and in marketing and customer engagement programs.
Would digital asset management software be a useful addition to your organization's applications portfolio? To help you answer that question, this guide offers insights into DAM system implementations at various businesses. It also includes stories that explore the differences between WCM and DAM and that offer advice on weighing the need for digital asset management capabilities and evaluating DAM tools.
Organizations turn to DAM to improve their rich media management
Businesses in very different fields have implemented digital asset management systems and processes in an effort to better manage their multimedia and rich media content. This section features case studies on organizations such as Hasbro, Major League Baseball and National Public Radio.
TV One's search for the best content management system required finding a provider that could handle the legalities of airing classic television shows. Continue Reading
MLB.com uses cloud collaboration and homegrown digital asset management to create and manage sports highlights for 2.61 billion annual visitors. Continue Reading
Hasbro is reinventing its rich media and enterprise digital asset management strategy to make sure its toys and games are correctly used by its marketers, distributors and retailers around the world. Continue Reading
NPR customized its Web content management system to administer more than a quarter-million digital files to work for its editorial and data needs. Continue Reading
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Viewpoints on the need for DAM and WCM software
What's the difference between digital asset management and Web content management? Depending on an organization's specific needs, a standalone DAM system may or may not be needed. These stories offer insights into what factors businesses should consider when making decisions about DAM and WCM deployments.
Before jumping into a digital asset management program, organizations should take a careful look at business objectives and current WCM systems, content management pros say. Continue Reading
A Forrester report suggests that managers examine their needs before choosing from a fragmented and complex market of digital asset management options. Continue Reading
As images and video become more and more central to the online experience, the delineation between WCM and DAM technologies is no longer so clear. Continue Reading
Tighter integration with enterprise systems and a focus on multichannel experiences with video, mobile and cloud WCM tools are among analyst picks for 2012 as WCM takes on CRM strategies. Continue Reading
Growing support for marketing and customer engagement efforts appears to be driving investments in new or upgraded Web content management systems. Continue Reading
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Tips on choosing the right DAM technology for your business
As multimedia and rich media data volumes continue to grow, businesses may find that managing all of the digital content they're creating or capturing is becoming more and more difficult. Learn more about available digital asset management options and considerations to take into account before launching a DAM deployment in the following articles.
In an expanding DAM market, experts agree that zeroing in on the use case for a digital asset management tool helps organizations pick the right product. Continue Reading
Integration tactics and "partner fit" are some of the most important considerations when purchasing a digital asset management system, according to experts. Continue Reading
Without an effective plan for managing digital assets, the increasing digital content collected by organizations could end up being a real headache. Continue Reading
Implementing DAM for rich media content is a matter of proving the savings in simplifying retrieval, the creative process and branding. Continue Reading
Glossary of DAM terms
Quiz: Implementing digital asset management systems
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