Web content management platforms can now aid in social media integration, customer experience management, rich media management and business analytics, producing business benefits that go far beyond static website information management. In order to take advantage of these features and boost their competitive edge, companies are feeling the pressure to implement new or upgrade existing WCM systems.
With the sea of available WCM choices, perhaps the greatest challenge is identifying the best tools and technologies to meet an organization's specific business needs. Analysts and experts have outlined steps to take to identify end user needs and business goals, evaluate the options and deploy systems that offer the most benefit.
This Essential Guide provides tips and advice for enhancing Web content management systems. Articles featured here discuss the evolving role of WCM, the tools available and strategies for successful deployment.
1Evolution of WCM-
Making the most of the changing role of WCM
Web content management systems do more now than publish Web pages and manage static website information. Now WCM platforms offer social media integration, rich multimedia content and analytics capabilities. Modern Web apps are designed to aid business decision-making and improve customer experience. Explore these evolving capabilities in more depth in the articles below.
To compete in the digital economy, Web content management needs to use content to power useful business applications for the enterprise, according to one expert. Continue Reading
As companies aim for highly personalized and targeted customer experiences, WCM is playing a more prominent role. Companies have been integrating WCM with other core enterprise applications like CRM, email management and campaign management for a more complete view of the customer. Continue Reading
Web content management systems are no longer just about content. WCM's role in the organization has broadened with capabilities such as content targeting, social media integration, rich multimedia content, analytics and support for mobile devices. Continue Reading
With the explosion of smartphones, e-readers and tablet PCs, it's time to create new WCM strategies to obtain higher levels of interactivity and immediacy in our digital experience. Continue Reading
SharePoint 2013's WCM capabilities make enterprise content searchable, accessible and discoverable. Continue Reading
Web content management tools and technologies
One of the biggest challenges with deploying Web content management systems is simply wading through the wealth of options to find the platform and products that best meet an organization's specific needs. The articles in this section describe the many different options available and offer tips for selection and deployment.
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3Tips and strategies-
Expert advice for successful Web content management
Many organizations are reworking their corporate Web strategies and working to boost their online presences. The starting point is examining the needs of both internal and external end users. The articles below offer advice and specific steps to take for supporting corporate marketing and customer engagement efforts through careful investment in and fine-tuning of Web content management tools and processes.
Effective WCM deployments call for careful planning and properly managed implementations. Discover more about key issues involved in setting up and developing WCM initiatives. Continue Reading
WCM system strategies and deployments should always have end users in mind, but can eventually take a more flexible approach in its ongoing administration. Continue Reading
The increasing speed of business has spurred some companies to turn to Web content management systems to deliver information faster. Continue Reading
Glossary of WCM terms
Review definitions of terminology related to Web content management systems here.