How the right WCM system can propel your business to web success
A collection of articles that takes you from defining technology needs to purchasing options
The OpenText Web Experience Management (WEM) platform helps enterprises deliver omni-channel experiences to their customers, business partners, employees and others who interact with their published web content. It also helps enterprises learn more about their audiences to optimize web-based interactions with them by creating and storing detailed profiles of each content viewer, which can then be used by their marketing team or other related departments to enhance user experience.
How does OpenText WEM support WCM tasks?
The platform supports both WYSIWYG ("what you see is what you get") and form-based editing of content. Users can choose to edit or examine each page as it will be rendered on different devices, which can be done by selecting the appropriate device "format" from page preview controls. These formats target devices such as smartphones and tablets.
OpenText WEM offers search functionality in many languages across text, metadata and content attributes. The platform also includes InfoFusion, OpenText's information access platform. The software supports basic and advanced search based on full text, content attributes, metadata and content types. The software also has an extension framework for search that enables integration with third-party search engines. Organizations use this framework to see how search is affecting a site's external search engine rankings and performance.
Users can add social networking capabilities to their content. This includes functions like tagging, ratings, reviews, commenting and moderation capabilities for all generated content. Users can also add blogs, wikis, discussion forums, photo and video libraries, micro-blogs, user profiles and social collaboration features to their webpages, and can easily pull social content information into the OpenText WEM platform.
OpenText WEM has a native edit interface which allows creative personnel to mark content for publication to social sites such as Facebook or Twitter directly in the authoring environment. The same content can be rendered appropriately for the social site. Creative teams can place social apps/features from platforms like Livefyre, Facebook or Twitter by dragging and dropping onto each page.
OpenText also offers full support for both responsive and adaptive design for mobile web and provides OpenText AppWorks for mobile app development. The platform also produces native reports and dashboards derived from the OpenText Analytics Suite for visualization and big data analytics engines. This enables OpenText WEM users to identify and analyze trends and content usage so they can develop and execute targeted marketing campaigns based on the insights.
Users are able to customize the software to specific industry verticals and their content development and distribution needs.
OpenText can customize WEM for financial services, manufacturing, retail, consumer packaged goods and other industries, and can also customize content for different types of commerce (B2B, B2B2C or B2C transactions). The product expands on this flexibility through integration with Hybris, an SAP company that delivers a personalized shopping cart and extended self-service sites that support interaction on multiple mobile and desktop devices.
Who benefits most from using OpenText WEM?
The platform is best suited for organizations with high impression and transaction-based websites. The OpenText WEM platform is highly focused on helping organizations create, deliver and manage omni-channel content that can be directed to any e-communication channel. It has the ability to focus content to specific demographics segments and even to individuals through personalized digital experiences. Additionally, the platform also offers multilingual search functionality across text, metadata and content attributes.
How is OpenText WEM licensed and priced?
The platform is priced on a scaling factor based on the number of CPUs or servers used. Development, QA and staging servers are included in the base fee, and there is no extra investment for non-production infrastructure. OpenText WEM includes free access to published REST/JSON APIs to encourage development and application extensibility and does not charge for this access.
OpenText charges maintenance fees, using different tiers of protection services. The OpenText Protect plan costs users 20 percent of the first year license, while OpenText Protect Anytime is 22 percent. Additional costs for hardware or personal resources like an administrator, authors, web developers, creative teams and agencies are not included. OpenText Global Services WCM rates are negotiable for large deployments and for packaged service offerings that include consulting and/or implementation hours.
OpenText WEM can be installed by customers or they can take advantage of OpenText Partners or the OpenText Global Services to install the platform for them. OpenText additionally has an expert network of system integration partners that consult on and deploy its WCM software.
Would a WCM platform benefit your organization?
What are the key features to look for when selecting a WCM platform?
How can you gauge if your digital content strategy is successful?