Best practices for evaluating and selecting content analytics tools

The data stashed away in documents, emails, social media posts and other types of unstructured content holds a lot of potential value for business users. But without the ability to find and analyze that information, it may all just be data clutter without much purpose. Content analytics software can help organizations unlock the value of unstructured data for uses such as targeted marketing, discovering new avenues for product development, keeping track of customer sentiment or e-discovery in legal cases. 

In this podcast interview with Seth Grimes, principal consultant at Alta Plana Corp. and originator of the Text Analytics Summit, listeners will learn about how to go about evaluating content analytics and set up a content analytics strategy. They’ll also find out whether there are big differences in the different software programs, if there’s more to content analytics than sophisticated search capabilities and how to choose the technology that best meets their business requirements. Finally, listeners will discover the potential pitfalls to watch out for when considering various software options.

Listeners will get:

  • Information on how content analytics can help companies unlock the value of unstructured data.
  • Best-practices tips for evaluating content analytics platforms
  • Definitions of content and text analytics
  • Advice on how to get started in setting up a content analytics strategy

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Best practices for evaluating and selecting content analytics tools

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Discover more about text and content analytics technology

Read about the team Hilton Inc. put together to evaluate text analytics programs

Find out how to go about choosing text analytics software for the enterprise

Learn about the new uses industry watchers see for content analytics tools

Read about how to create a voice-of-the-customer program that works

About the speaker:Seth Grimes is a business intelligence and decision systems expert and founding chair of the Text Analytics Summit. He’s also the founder of and principal consultant at Alta Plana Corp., which offers business analytics strategy consulting and implementation services to clients. In addition, Grimes is a published author and a regular speaker at analytics conferences.

This was first published in August 2011

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