Most enterprises today suffer from a lack of effective collaboration, but they often have little insight into the source of the problem.
Companies now use a disparate, far-flung and poorly integrated set of enterprise collaboration tools . Ironically, if participants have "too many" tools at their disposal, the diversity can stand in the way of effective project collaboration.
"Organizations find tools, picking techs, implement them, and then nobody uses them," said Shawn Shell, vice president of Hitachi Consulting. "The biggest impediment is poor user adoption," he said.
Companies need to gather data to understand what is available in-house, how tools are being used and need to stay flexible to fit the evolving needs of users.
Check out this SearchContentManagement.com podcast on the obstacles to true enterprise collaboration.
For more on social media tools:
The maturity of social listening tools
How social media listening tools can provide actionable data
Social media listening and analytics: A trend