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Mobile backend as a service shepherds digital experiences

MBaaS has gained currency as a way to create more cohesive mobile experiences for Web users.

Companies are moving from maintaining content on websites to cultivating more comprehensive digital experiences for their usersi. These experiences are more interactive than they were in the past, enabling for a two-way interaction between the user and the site. The integration of social media interactions into a company's website or the incorporation of video are just two examples of how the channels of communication have expanded, and, in turn, transformed traditional Web experiences into digital ones.

But without an "invisible hand" on the back end, so to speak, that can stitch different applications, data and silos together, that experience can be patchwork, fragmented or just downright unpleasant for users.

Enter mobile backend as a service, or MBaaS, which is a set of back-end services designed to enable this cohesion. In this podcast with Geoff Bock, a SearchContentManagement contributor, we discuss the shift from Web to digital and mobile experiences, as well as how MBaaS has helped enable this evolution.

"If you want to think digitally about a total experience," Bock said, "you have to think of both what's going on at the front end -- what people are doing with the devices, and the information that the devices are putting out -- and what they're getting back. And there's a lot of software that is interacting to create these total experiences. These special server-side functions that make mobile experiences possible is now called MBaaS."

Bock outlined the key components of mobile backend as a service and how it helps bring Web silos into a more cohesive digital, even mobile, experience.

  1. Storage: It's usually stored in the cloud
  2. APIs: A set of application programming interfaces, or software connectors, to access the back-end data services. Most have evolved into RESTful services that allow you to read and write data to remote information stores.
  3. Identity access and authentication for mobile users.
  4. Optimization of mobile experiences. Services that include offline access when users aren't connected to the Web.

For more, check out the podcast.

Next Steps

Using MBaaS to build enterprise apps

How DAM tools can boost brand exposure

Improving Web content personalization

Choosing WCM software that includes CEM

This was last published in April 2015

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