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Mobile content adapts to enable new business tasks

Content displayed on mobile devices now needs to be more context-aware and secure. An expert discusses how mobile content is adapting to the tasks of doing business.

As work extends beyond the four walls of the office, companies, content and devices need to be ready to handle it. Users need to be able to access content on mobile devices and engage with that information in new ways.

So, for example, a pharmaceutical sales rep now needs to be able to tote around a tablet with various brochures about drugs loaded on his device. That content should be able to log important patient details, highlight possible drug side effects and enable sales prospects to be informed buyers who can engage with the content before they make a purchase.

These kinds of uses for mobile content present a tall order. The content needs to be richer, more context-aware and also secure.

"What we're trying to do now is build the mobile 2.0 experience, which is linked to business processes and business activities," said Geoff Bock, a principal at Bock & Co. and a contributor to SearchContentManagement, in a podcast on how mobile content is adapting to accommodate new experiences.

"Many people want to have an engaging conversation where they can use the content that is presented on a tablet to engage and get feedback along the way."

For more, check out the podcast; and check out part two of the podcast on mobile content security here.

Next Steps

Improving Web content personalization

Choosing WCM software that includes CEM

Using IoT for digital experiences

This was last published in June 2015

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