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Mobile content strategy must incorporate location, context

Today, companies need to develop a mobile content strategy that incorporates attributes, such as a user's location and context, to be meaningful.

While traditionally enterprise content management systems have been designed to manage and create access to corporate files, the mobile revolution has put new pressure on the software to become more adaptive to mobile needs. In short: ECM software needs a mobile content strategy to adapt to today's user needs.

Corporate files not only need to be secure but also easy to access from remote locations and mobile devices to enable work on the road. Historically, ECM software has secured files behind the firewall, but that wasn't an easy solution for workers on the road who want to access corporate content without the burden of login information. Sometimes the hurdle has been substantial enough that it's been difficult to access corporate content easily.

And today, we have new needs for mobile content access. Specifically, we want to be able to attribute data like location to content so we can have more insightful, context-aware interactions. For example, retail stores want to be able to send time-sensitive offers to customers but also recognize when that user is opening an email in a different city or after the time period of the offer has elapsed and have that content dynamically adjust to different locations and time spans.

This is a tall order for mobile-delivered content, and we're just starting to get there, said content management expert Geoff Bock, but new content-based experiences will employ a variety of context-aware data such as location, related content or ideas and other information that will make users' interactions more meaningful.

For example, Bock said, we want to be able to get information in real time so we know something relevant is happening now.

"There will be many activities we will be involved in to create these 'micromoments,'" Bock said. "To identify just when something important is happening, then push an alert to let people know that something important is happening. And when you get an alert, you want to be able to dig in and get more information."

For more, check out the podcast above.

Next Steps

Box-IBM deal ushers in task-oriented mobile ECM

Mobile-first strategy pushes mobile apps

Securing mobile content still a challenge

This was last published in August 2015

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