As users take a more hands-on role in the development and deployment of internal and external websites, continuity in site branding becomes increasingly important.
Branding elements and functionality can make or break a site, and they can detract from a site's overall utility if they are handled badly. SharePoint 2013 site branding helps control these issues with a new user-level tool set that improves the branding process.
"It's not just about splattering a logo on a site, it's about making sure your site works well in all the browsers that are available," said SharePoint expert and SearchContentManagement contributor Scott Robinson. "It’s not just about look and feel; it's about functionality as well."
For more on SharePoint 2013 governance, check out this podcast with expert Scott Robinson.