SharePoint site branding: Put site publishing in the hands of users

SharePoint 2013 puts publishing capabilities in the hands of users rather than developers. Users have new power -- and headaches to deal with.

As users take a more hands-on role in the development and deployment of internal and external websites, continuity in site branding becomes increasingly important.

Scott RobinsonScott Robinson

Branding elements and functionality can make or break a site, and they can detract from a site's overall utility if they are handled badly. SharePoint 2013 site branding helps control these issues with a new user-level tool set that improves the branding process.

"It's not just about splattering a logo on a site, it's about making sure your site works well in all the browsers that are available," said SharePoint expert and SearchContentManagement contributor Scott Robinson. "It’s not just about look and feel; it's about functionality as well."

For more on SharePoint 2013 governance, check out this podcast with expert Scott Robinson.

This was first published in October 2013

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