Podcast

Social media monitoring analytics for the faint of heart

Social media monitoring is still new for most organizations, so best practices and methodologies have yet to shake out.

Scott RobinsonScott Robinson

But there are ways to maximize the returns on social media monitoring. Learning what constituencies are saying about your company, a brand and, of course, products and services can help executives make business decisions today and in the future. The metrics derived from social media analytics can guide business strategy -- if you know what to measure and what these measurements indicate.

But the future of social media monitoring and analytics is undeniable, according to experts.

"Social media monitoring -- even though it's still getting its legs -- is pretty much here to stay," said Scott Robinson, a SharePoint and BI expert.

For more on social media

Users hew to social media monitoring analytics

Social media analytics software: What a PITA!

Using the results of social media efforts

Robinson conceded, however, that this nascent field is still tough for practitioners to navigate as analysts trying to derive meaning from various platforms.

"Usually when we get into analytics … we're talking about crunching numbers and in a way that gives us some sort of strategic insight. And with social media, that's a bit nebulous,” Robinson said. “Twitter looks different from Facebook; Facebook looks different from LinkedIn, LinkedIn looks different from WordPress, which looks different from Pinterest."

To check out the podcast, listen here.


This was first published in February 2014

There are Comments. Add yours.

 
TIP: Want to include a code block in your comment? Use <pre> or <code> tags around the desired text. Ex: <code>insert code</code>

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
Sort by: OldestNewest

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to:

Expert Discussion

TIP: Want to include a code block in your comment? Use <pre> or <code> tags around the desired text. Ex: <code>insert code</code>

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
Sort by: OldestNewest