CRM-knowledge management integration News
June 16, 2016
There are a number of tools that help companies collect and analyze customer data behind the scenes, but the most valuable interactions may happen out in the open on social media.
September 18, 2015
The Microsoft-Salesforce partnership, which integrates Lightning with Office 365, is paving the way for a much bigger deal: IoT Cloud.
August 31, 2015
By taking advantage of data residing in a knowledge management system, researchers at Johnson & Johnson could cut product testing costs.
May 13, 2015
The Internet of Things could help cities address traffic congestion, resource scarcity and other problems. But structural and human obstacles remain.
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Salesforce Einstein is an artificial intelligence technology that has been developed for the Sales, Service and Marketing Clouds. Einstein aims to bring intelligence to these systems through machine learning. Continue Reading
A buyer persona is a composite representation of the attributes and demographics of a segment of a company's target customers. Attributes are based on market research and data on an existing customer base. Continue Reading
In going paperless and digitizing processes, companies aren't striving to be eco-friendly. They’re trying to improve the way they work. Continue Reading
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Choosing a WCM platform for your business can be a challenging task. We detail the important capabilities and features you should look for to maximize your return on investment. Continue Reading
Enterprises today need an efficient way to produce and deliver their content, and a WCM tool is an excellent place to turn. Find out if a WCM platform fits your business needs. Continue Reading
Managing a website can be challenging for nontechnical users. WCM software allows you to focus more on creating and publishing quality content and less on design and layout. Continue Reading
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Predicting consumer behavior can be a tricky, risky and expensive proposition. Yet given the massive amounts of incoming data from many and varied channels of communication, companies well know they don't have much choice if they're to remain ... Continue Reading
The much-hyped cognitive computing has spawned research projects and Watson. But today, it's having an impact in the enterprise with crowdsourcing. Continue Reading
By utilizing explicit data, companies can increase brand engagement and enhance the customer journey through customer personalization. Continue Reading
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While digital publishing requires mobile-first Web design, don't stop there. For the best customer results, WCM systems need to be contextually aware and deliver the content for multichannel experiences. Continue Reading
In building a SharePoint 2013 search-based application, you can create powerful search functionality that incorporates internal and external data. Continue Reading
Search-based applications are changing our access to information and the nature of business decision making. Continue Reading