CRM-knowledge management integration News
June 16, 2016
There are a number of tools that help companies collect and analyze customer data behind the scenes, but the most valuable interactions may happen out in the open on social media.
September 18, 2015
The Microsoft-Salesforce partnership, which integrates Lightning with Office 365, is paving the way for a much bigger deal: IoT Cloud.
August 31, 2015
By taking advantage of data residing in a knowledge management system, researchers at Johnson & Johnson could cut product testing costs.
May 13, 2015
The Internet of Things could help cities address traffic congestion, resource scarcity and other problems. But structural and human obstacles remain.
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Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions. Rich media assets include images, video, audio and other multimedia content. Continue Reading
Salesforce Einstein is an artificial intelligence technology that has been developed for the Sales, Service and Marketing Clouds. Einstein aims to bring intelligence to these systems through machine learning. Continue Reading
A buyer persona is a composite representation of the attributes and demographics of a segment of a company's target customers. Attributes are based on market research and data on an existing customer base. Continue Reading
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Once you've decided that a WCM platform is right for your business, it's time to decide which to choose. Expert Geoffrey Bock discusses the leaders in today's crowded marketplace. Continue Reading
The Sitecore Experience Platform is web content management software that provides organizations with a variety of tools for creating and managing digital content and experiences. Continue Reading
Episerver Digital Experience Cloud offers users a responsive design-based web content management platform with tools for creating and managing digital content. Continue Reading
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Predicting consumer behavior can be a tricky, risky and expensive proposition. Yet given the massive amounts of incoming data from many and varied channels of communication, companies well know they don't have much choice if they're to remain ... Continue Reading
The much-hyped cognitive computing has spawned research projects and Watson. But today, it's having an impact in the enterprise with crowdsourcing. Continue Reading
By utilizing explicit data, companies can increase brand engagement and enhance the customer journey through customer personalization. Continue Reading
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While digital publishing requires mobile-first Web design, don't stop there. For the best customer results, WCM systems need to be contextually aware and deliver the content for multichannel experiences. Continue Reading
In building a SharePoint 2013 search-based application, you can create powerful search functionality that incorporates internal and external data. Continue Reading
Search-based applications are changing our access to information and the nature of business decision making. Continue Reading