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For effective customer experience management, rethink WCM
Organizations that are serious about customer experience management may need to rethink their approach toward Web content management. Feature
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Ektron increases conversion rates with dynamic Web content technology
With Demandbase's Real-Time Identification, Ektron generates dynamic Web content for visitors to its site, increasing leads and online conversions. Feature
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Tridion Web content management system upgrade aids children's group
Compassion International’s Web content management redesign using SDL Tridion paid off in increased Web traffic, site agility and improved donations. Feature
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Beyond dollars, cents for a business case for mobile content management
When making the business case for mobile content management, the ubiquity of smartphones and tablet PCs makes it especially important to consider other elements beside cost to determine real value. Feature
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Prepare a formal enterprise social media strategy for business success
An Altimeter Group senior analyst describes the levels of maturity successful organizations go through in developing a formal enterprise social media strategy. Feature
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Content analysis tools earn chops in research on social media data
Many organizations are discovering that content analysis tools can help validate market research efforts and hone their messages by mining customer-sentiment data available on social networks. Feature
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Knowledge management in the call center: Top 10 buzzwords
Knowledge management is a complex concept that has a wide variety of terms and definitions associated with it. We've compiled this list of knowledge management buzzwords specifically for the call center. Top Buzzwords
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The organization of the future: Not just hybrid IT, but hybrid people
The adoption of hybrid IT approaches creates a need for executives who can both formulate business objectives and assess IT requirements. In Context | 10 May 2013
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Chief content officer can create value from content management noise
The Google Reader RSS controversy could give chief content officers an opportunity to see what matters in content management and what doesn't. In Context | 27 Mar 2013
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School of Rock humming with Salesforce's Do task management application
Dropbox, Google Drive, Harvest and other services are now available on Salesforce's Do application. News | 14 Feb 2013
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Gartner Magic Quadrant: Mobile, social trends alter WCM market
The new Gartner Magic Quadrant for Web content management adds Acquia, points to needs of social media and interoperability as altering WCM market. News | 13 Sep 2012
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Web content management’s new role: Targeted customer experience
Integrating CRM with revamped Web content management strategy is pushing WCM into a more prominent role as companies aim for highly personalized and targeted customer experiences. News | 07 Mar 2012
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Gartner: Adobe outranks IBM, Microsoft for top Web content management vendors
Gartner’s Magic Quadrant for Web content management adds Adobe, forecasts an overall growth rate of 14% until the year 2014; almost twice that of the enterprise content management software market. News | 07 Dec 2011
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Effective social media strategy: A must for success in a social world
Successful organizations develop a formal enterprise social media strategy. According to Altimeter Group, they do this by moving through five stages representing a social business hierarchy of needs. News | 16 Nov 2011
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Forrester: Customer experience management sets WCM tools apart
Forrester cites customer experience management (CEM) capabilities as the set of differentiators among a growing and fragmented Web content management product market. News | 08 Aug 2011
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Content analytics uses: sentiment analytics, e-discovery and more
Early users of text and sentiment analytics tools are mining unstructured data to discern patterns and uncover a variety of valuable insights. Industry Update | 20 Jun 2011
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Integration between KM tools and CRM leads to happier customers
Enterprises need to do a better job of integrating KM tools with CRM systems, according to IT industry experts and attendees of KMWorld 2010. News | 29 Nov 2010
- See more News on CRM-knowledge management integration
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knowledge management (KM)
Knowledge management is a concept in which an enterprise consciously and comprehensively gathers, organizes, shares and analyzes its knowledge in terms of resources, documents, and people skills. Definition
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Social media technology use can improve enterprise decision making
Organizations can make faster and smarter decisions by facilitating enterprise adoption of social media technologies, mobile devices and collaboration tools, analyst Michael Chui says in a video Q&A. Video
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Altimeter Group’s five maturity levels of social media plan success
Altimeter Group Senior Analyst Jeremiah Owyang describes the levels of maturity successful organizations go through in developing a formal and effective enterprise social media plan. Video
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The organization of the future: Not just hybrid IT, but hybrid people
The adoption of hybrid IT approaches creates a need for executives who can both formulate business objectives and assess IT requirements. In Context
-
Chief content officer can create value from content management noise
The Google Reader RSS controversy could give chief content officers an opportunity to see what matters in content management and what doesn't. In Context
-
School of Rock humming with Salesforce's Do task management application
Dropbox, Google Drive, Harvest and other services are now available on Salesforce's Do application. News
-
knowledge management (KM)
Knowledge management is a concept in which an enterprise consciously and comprehensively gathers, organizes, shares and analyzes its knowledge in terms of resources, documents, and people skills. Definition
-
For effective customer experience management, rethink WCM
Organizations that are serious about customer experience management may need to rethink their approach toward Web content management. Feature
-
Ektron increases conversion rates with dynamic Web content technology
With Demandbase's Real-Time Identification, Ektron generates dynamic Web content for visitors to its site, increasing leads and online conversions. Feature
-
Gartner Magic Quadrant: Mobile, social trends alter WCM market
The new Gartner Magic Quadrant for Web content management adds Acquia, points to needs of social media and interoperability as altering WCM market. News
-
Social media technology use can improve enterprise decision making
Organizations can make faster and smarter decisions by facilitating enterprise adoption of social media technologies, mobile devices and collaboration tools, analyst Michael Chui says in a video Q&A. Video
-
Tridion Web content management system upgrade aids children's group
Compassion International’s Web content management redesign using SDL Tridion paid off in increased Web traffic, site agility and improved donations. Feature
-
Web content management’s new role: Targeted customer experience
Integrating CRM with revamped Web content management strategy is pushing WCM into a more prominent role as companies aim for highly personalized and targeted customer experiences. News
- See more All on CRM-knowledge management integration
About CRM-knowledge management integration
Integrating customer relationship management (CRM) software with a knowledge management (KM) system can make it easier to keep track of your customer data. Use our information resources to make sure you have a solid grounding in CRM-knowledge management integration. Get practical advice on topics such as creating a CRM knowledge base and enabling CRM-KM integration. Read news stories about customer knowledge management trends and technology developments, plus case studies on other organizations that have integrated CRM applications with their KM system. Also, find tutorials, guides, book excerpts and multimedia content with detailed information on knowledge base integration concepts and the KM-CRM integration process.