CRM-knowledge management integration

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  • What is digital asset management (DAM)?

    Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions. Rich media assets include images, video, audio and other multimedia content. Continue Reading

  • Salesforce Einstein

    Salesforce Einstein is an artificial intelligence technology that has been developed for the Sales, Service and Marketing Clouds. Einstein aims to bring intelligence to these systems through machine learning. Continue Reading

  • buyer personas (customer personas)

    A buyer persona is a composite representation of the attributes and demographics of a segment of a company's target customers. Attributes are based on market research and data on an existing customer base. Continue Reading

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