Content management integration strategy News
April 10, 2015
Users expect a seamless, engaging experience on mobile devices. Enter mobile back end as a service -- which users don't see -- for personalizing the interactivity.
March 16, 2015
For companies trying to step into the modern era with Web presence, WCM software investments are only the first step.
February 19, 2015
This year's Forrester Wave for Web content management systems is out. The report spotlights the importance of open APIs and the partner ecosystem.
February 09, 2015
For many firms, the question is, "Where is the ROI with ECM software?" AIIM's president talks about the market and ever-elusive return on investment.
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Machine learning is poised to improve online experiences for enterprises, but that will likely require investment in knowledge mapping and information architecture. Continue Reading
Multilingual Web strategy should align technology and expertise to meet business objectives. Mapping out needs and capacity is a good place to start. Continue Reading
Social media listening is becoming standard practice, but key metrics for weighing the importance of a given Web conversation are still emerging. Continue Reading
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For businesses, it's all about adding and retaining customers. As online digital experiences become more personalized and interactive, customers can be won or lost depending on the kind of message they receive on their devices. Context-aware ... Continue Reading
Enterprises often deploy software to solve a specific problem, but close cooperation between technology pros and line-of-work staff can lead to greater efficiencies. Continue Reading
Wearable devices may soon carve a niche in mobile Web strategies. But not all Web content management platforms are up for the challenge. Continue Reading
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Context-aware technology is hyped to the max, enabling companies to gather precious data about customers. But it has to be mature to be useful and less obtrusive for consumers. Continue Reading
Context-aware devices and apps give businesses a way to deliver highly personalized content -- but there are serious challenges to consider, an expert cautions. Continue Reading
Companies must tread a fine line with context-aware content: They must demonstrate that they know their customers, and be able to anticipate and meet their needs, without being intrusive or creepy. Continue Reading
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Launching a global Web localization program requires a firm understanding of how language and culture can alter the display in different markets. Continue Reading
Enterprise social media growth can rage out of control, consuming too many resources and slowing down operations rather than speeding things up. How can SharePoint help? Continue Reading
While digital publishing requires mobile-first Web design, don't stop there. For the best customer results, WCM systems need to be contextually aware and deliver the content for multichannel experiences. Continue Reading