Enterprise content management, collaboration and search strategy

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  • lede

    A lede is the introductory part of an article, which may be the first sentence or as much as a paragraph. The lede can be used to engage the reader, summarize the content or provide necessary background information, among other possibilities. 

  • enterprise collaboration (EC)

    Enterprise collaboration is a system of communication among corporate employees that may encompass the use of a collaboration platform, enterprise social networking tools, a corporate intranet and the public Internet. 

  • content marketing

    Content marketing is the publication of material designed to promote a brand, usually through a more oblique and subtle approach than that of traditional push advertising. The essence of good content marketing is that it offers something the viewer w... 

About Enterprise content management, collaboration and search strategy

Developing a content management strategy is a complicated undertaking; make sure you’re prepared by taking advantage of the news, tips and other information resources in this section. Learn about the key challenges and issues to consider when creating strategies for implementing enterprise content management, collaboration and search processes and tools in your organization. Get advice from industry experts on topics such as ECM strategy, enterprise search strategy and Web content management strategy. Read case studies on the content management strategies of other organizations, and learn about enterprise content management strategy concepts in tutorials, guides and book excerpts.