Knowledge management strategy News
November 23, 2015
To retrain 14,000 people, the network infrastructure provider borrowed from social media techniques to encourage knowledge sharing and informal learning.
November 12, 2015
Oracle expands knowledge management tools for its service cloud; SalesforceIQ for Small Business gets Desk.com customer service integration.
September 18, 2015
The Microsoft-Salesforce partnership, which integrates Lightning with Office 365, is paving the way for a much bigger deal: IoT Cloud.
August 31, 2015
By taking advantage of data residing in a knowledge management system, researchers at Johnson & Johnson could cut product testing costs.
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A buyer persona is a composite representation of the attributes and demographics of a segment of a company's target customers. Attributes are based on market research and data on an existing customer base. Continue Reading
Information siloes can be a roadblock for delivering interactive mobile Web experiences. MBaaS can help WCM provide a more seamless integration. Continue Reading
In going paperless and digitizing processes, companies aren't striving to be eco-friendly. They’re trying to improve the way they work. Continue Reading
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For businesses, it's all about adding and retaining customers. As online digital experiences become more personalized and interactive, customers can be won or lost depending on the kind of message they receive on their devices. Context-aware ... Continue Reading
Social media is giving unprecedented voice to consumer preferences and concerns, but there are technology and human challenges to overcome. Continue Reading
A recent survey indicates widespread dissatisfaction with digital asset management software. Unrealistic expectations are likely a factor. Continue Reading
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Contact centers have embraced and improved self-service options like conversational voice response systems and mobile websites -- but there are still some challenges with the tech. Continue Reading
Google is adding mobile performance to its SEO equation, and that has companies reevaluating Web strategy to avoid losses in search rankings. Continue Reading
In the future, managing content will be less about the ECM software you use and more about creating processes and services that enable more efficient work. Continue Reading
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While business collaboration software often focuses on internal challenges, enterprises must also find ways to bring global, mobile and external collaboration into the fold and create unified processes. Continue Reading
While digital publishing requires mobile-first Web design, don't stop there. For the best customer results, WCM systems need to be contextually aware and deliver the content for multichannel experiences. Continue Reading
Social media analytics tools differ from the BI tools you're used to. Here's how they work and why they can nurture customer experience. Continue Reading