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Sales and marketing knowledge management tools News
May 13, 2014
TIBCO's business process management tool helps companies adjust to new events while speeding time to market on products and services.
March 07, 2012
Integrating CRM with revamped Web content management strategy is pushing WCM into a more prominent role as companies aim for highly personalized and targeted customer experiences.
November 16, 2011
Successful organizations develop a formal enterprise social media strategy. According to Altimeter Group, they do this by moving through five stages representing a social business hierarchy of needs.
August 08, 2011
Forrester cites customer experience management (CEM) capabilities as the set of differentiators among a growing and fragmented Web content management product market.
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Social media analytics tools differ from the BI tools you're used to. Here's how they work and why they can nurture customer experience. Continue Reading
As companies try to hone customer relationships online and via other channels, digital asset management software can be central to such efforts. Continue Reading
Sid Probstein of Attivio has been instrumental in developing search engine technologies that mine data for business-driven decision making. Continue Reading
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If you're buying a Web content management system and want CEM features such as analytics, these five purchasing considerations may guide your search. Continue Reading
WCM software has shifted from just publishing digital content to enhancing the customer experience through analytics, personalized content and more. Continue Reading
Many organizations are discovering that content analysis tools can help validate market research efforts and hone their messages by mining customer-sentiment data available on social networks. Continue Reading
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In building a SharePoint 2013 search-based application, you can create powerful search functionality that incorporates internal and external data. Continue Reading
Search-based applications are changing our access to information and the nature of business decision making. Continue Reading
While SharePoint is a powerful platform for business analytics, several not-so-silent killers of SharePoint BI projects can take down your initiative. Continue Reading
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The Internet of Things can deliver the right information to the right people. Could IoT be the secret sauce of competitive advantage in business? Continue Reading
Content analytics capabilities should be an essential element of measuring how successful websites are. And it starts with effective content tagging. Continue Reading