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Prepare a formal enterprise social media strategy for business success
An Altimeter Group senior analyst describes the levels of maturity successful organizations go through in developing a formal enterprise social media strategy. Feature
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Content analysis tools earn chops in research on social media data
Many organizations are discovering that content analysis tools can help validate market research efforts and hone their messages by mining customer-sentiment data available on social networks. Feature
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Web content management’s new role: Targeted customer experience
Integrating CRM with revamped Web content management strategy is pushing WCM into a more prominent role as companies aim for highly personalized and targeted customer experiences. News | 07 Mar 2012
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Effective social media strategy: A must for success in a social world
Successful organizations develop a formal enterprise social media strategy. According to Altimeter Group, they do this by moving through five stages representing a social business hierarchy of needs. News | 16 Nov 2011
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Forrester: Customer experience management sets WCM tools apart
Forrester cites customer experience management (CEM) capabilities as the set of differentiators among a growing and fragmented Web content management product market. News | 08 Aug 2011
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Content analytics uses: sentiment analytics, e-discovery and more
Early users of text and sentiment analytics tools are mining unstructured data to discern patterns and uncover a variety of valuable insights. Industry Update | 20 Jun 2011
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Monsanto ties together SAP CRM, Portal KM and Cisco telephony
Monsanto revamped its customer service operations with an upgrade to SAP CRM 6.0 that leveraged the KM portal and a Cisco infrastructure. News | 27 May 2010
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Salesforce.com acquires InStranet, adds knowledge management to CRM suite
Salesforce.com's largest acquisition to date will bolster its service suite, adding knowledge management to its Customer Portal and Service and Support applications. News | 28 Aug 2008
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The role of librarians in business intelligence and knowledge management
Librarians, or information scientists, as they are also referred to these days, are trained precisely in the skills that a knowledge manager or a business intelligence analyst often needs. News | 09 Oct 2007
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Web content analytics gained by tagging for metrics as well as meaning
Content analytics capabilities should be an essential element of measuring how successful websites are. And it starts with effective content tagging. Tip
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Altimeter Group’s five maturity levels of social media plan success
Altimeter Group Senior Analyst Jeremiah Owyang describes the levels of maturity successful organizations go through in developing a formal and effective enterprise social media plan. Video
-
Web content analytics gained by tagging for metrics as well as meaning
Content analytics capabilities should be an essential element of measuring how successful websites are. And it starts with effective content tagging. Tip
-
Web content management’s new role: Targeted customer experience
Integrating CRM with revamped Web content management strategy is pushing WCM into a more prominent role as companies aim for highly personalized and targeted customer experiences. News
-
Altimeter Group’s five maturity levels of social media plan success
Altimeter Group Senior Analyst Jeremiah Owyang describes the levels of maturity successful organizations go through in developing a formal and effective enterprise social media plan. Video
-
Prepare a formal enterprise social media strategy for business success
An Altimeter Group senior analyst describes the levels of maturity successful organizations go through in developing a formal enterprise social media strategy. Feature
-
Effective social media strategy: A must for success in a social world
Successful organizations develop a formal enterprise social media strategy. According to Altimeter Group, they do this by moving through five stages representing a social business hierarchy of needs. News
-
Content analysis tools earn chops in research on social media data
Many organizations are discovering that content analysis tools can help validate market research efforts and hone their messages by mining customer-sentiment data available on social networks. Feature
-
Forrester: Customer experience management sets WCM tools apart
Forrester cites customer experience management (CEM) capabilities as the set of differentiators among a growing and fragmented Web content management product market. News
-
Content analytics uses: sentiment analytics, e-discovery and more
Early users of text and sentiment analytics tools are mining unstructured data to discern patterns and uncover a variety of valuable insights. Industry Update
-
Monsanto ties together SAP CRM, Portal KM and Cisco telephony
Monsanto revamped its customer service operations with an upgrade to SAP CRM 6.0 that leveraged the KM portal and a Cisco infrastructure. News
-
Salesforce.com acquires InStranet, adds knowledge management to CRM suite
Salesforce.com's largest acquisition to date will bolster its service suite, adding knowledge management to its Customer Portal and Service and Support applications. News
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About Sales and marketing knowledge management tools
This section provides news and practical information on using sales knowledge management and marketing knowledge management tools as part of a knowledge management process. Read news stories about knowledge management product developments for sales and marketing uses, and learn about key trends affecting users of sales and marketing knowledge management applications. Get best-practices advice on evaluating and implementing knowledge base software designed for sales and marketing departments. Read case studies on the use of sales and marketing knowledge management technologies by other organizations, and learn more about creating a knowledge management system for sales and marketing in tutorials, guides and book excerpts as well as video and podcast interviews.