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Sales and marketing knowledge management tools News
May 13, 2014
TIBCO's business process management tool helps companies adjust to new events while speeding time to market on products and services.
March 07, 2012
Integrating CRM with revamped Web content management strategy is pushing WCM into a more prominent role as companies aim for highly personalized and targeted customer experiences.
November 16, 2011
Successful organizations develop a formal enterprise social media strategy. According to Altimeter Group, they do this by moving through five stages representing a social business hierarchy of needs.
August 08, 2011
Forrester cites customer experience management (CEM) capabilities as the set of differentiators among a growing and fragmented Web content management product market.
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While digital publishing requires mobile-first Web design, don't stop there. For the best customer results, WCM systems need to be contextually aware and deliver the content for multichannel experiences. Continue Reading
Social media analytics tools differ from the BI tools you're used to. Here's how they work and why they can nurture customer experience. Continue Reading
As companies try to hone customer relationships online and via other channels, digital asset management software can be central to such efforts. Continue Reading
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Web content management tools are becoming ever-more complex. Here are some key considerations as you begin your buying process. Continue Reading
Web content management systems have many roles to fill, from being the hub for company communications to personalizing information for users. Continue Reading
If you're buying a Web content management system and want CEM features such as analytics, these five purchasing considerations may guide your search. Continue Reading
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Now that people consume Web content on a number of different channels, developing new metrics that accurately measure your audience's activities will help improve your digital content strategy. Continue Reading
Web content management design now requires you to think carefully about a multichannel strategy to boost and personalize user experience. Continue Reading
In building a SharePoint 2013 search-based application, you can create powerful search functionality that incorporates internal and external data. Continue Reading
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Search-based applications are changing our access to information and the nature of business decision making. Continue Reading
While SharePoint is a powerful platform for business analytics, several not-so-silent killers of SharePoint BI projects can take down your initiative. Continue Reading
The Internet of Things can deliver the right information to the right people. Could IoT be the secret sauce of competitive advantage in business? Continue Reading