Sales and marketing knowledge management tools News
August 31, 2015
By taking advantage of data residing in a knowledge management system, researchers at Johnson & Johnson could cut product testing costs.
February 19, 2015
This year's Forrester Wave for Web content management systems is out. The report spotlights the importance of open APIs and the partner ecosystem.
December 08, 2014
Internet-of-Things-connected devices run the risk of remaining only novel experiments if enterprises don't focus on generating actionable data.
May 13, 2014
TIBCO's business process management tool helps companies adjust to new events while speeding time to market on products and services.
Sales and marketing knowledge management tools Get Started
Bring yourself up to speed with our introductory content
Information siloes can be a roadblock for delivering interactive mobile Web experiences. MBaaS can help WCM provide a more seamless integration. Continue Reading
While digital publishing requires mobile-first Web design, don't stop there. For the best customer results, WCM systems need to be contextually aware and deliver the content for multichannel experiences. Continue Reading
Social media analytics tools differ from the BI tools you're used to. Here's how they work and why they can nurture customer experience. Continue Reading
Evaluate Sales and marketing knowledge management tools Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
A recent survey indicates widespread dissatisfaction with digital asset management software. Unrealistic expectations are likely a factor. Continue Reading
MBaaS has gained currency as a way to create more cohesive mobile experiences for Web users. Continue Reading
DAM systems have historically managed images and video in a discrete way. But they haven't kept pace with changing digital experiences and new tasks. Continue Reading
Manage Sales and marketing knowledge management tools
Learn to apply best practices and optimize your operations.
Google is adding mobile performance to its SEO equation, and that has companies reevaluating Web strategy to avoid losses in search rankings. Continue Reading
Creating meaningful customer experience on the front end requires some important website information architecture planning on the back end. Continue Reading
As semantic Web search gains importance, companies should examine the way search engines display their business to the world -- and consider how to enrich their search results with linked data. Continue Reading
Problem Solve Sales and marketing knowledge management tools Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
In building a SharePoint 2013 search-based application, you can create powerful search functionality that incorporates internal and external data. Continue Reading
Search-based applications are changing our access to information and the nature of business decision making. Continue Reading
While SharePoint is a powerful platform for business analytics, several not-so-silent killers of SharePoint BI projects can take down your initiative. Continue Reading