By submitting your personal information, you agree that TechTarget and its partners may contact you regarding relevant content, products and special offers.
Sales and marketing knowledge management tools News
August 31, 2015
By taking advantage of data residing in a knowledge management system, researchers at Johnson & Johnson could cut product testing costs.
February 19, 2015
This year's Forrester Wave for Web content management systems is out. The report spotlights the importance of open APIs and the partner ecosystem.
December 08, 2014
Internet-of-Things-connected devices run the risk of remaining only novel experiments if enterprises don't focus on generating actionable data.
May 13, 2014
TIBCO's business process management tool helps companies adjust to new events while speeding time to market on products and services.
Sales and marketing knowledge management tools Get Started
Bring yourself up to speed with our introductory content
The BI dashboard can be a very useful tool for data engagement if the dashboard is designed and used effectively. Here are five tips to ensure you're optimizing your dashboard. Continue Reading
Search engine marketing (SEM) is an approach to advertising that helps companies' content rank higher in search engine queries. Continue Reading
Information siloes can be a roadblock for delivering interactive mobile Web experiences. MBaaS can help WCM provide a more seamless integration. Continue Reading
Evaluate Sales and marketing knowledge management tools Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
For businesses, it's all about adding and retaining customers. As online digital experiences become more personalized and interactive, customers can be won or lost depending on the kind of message they receive on their devices. Context-aware ... Continue Reading
A recent survey indicates widespread dissatisfaction with digital asset management software. Unrealistic expectations are likely a factor. Continue Reading
MBaaS has gained currency as a way to create more cohesive mobile experiences for Web users. Continue Reading
Manage Sales and marketing knowledge management tools
Learn to apply best practices and optimize your operations.
By utilizing explicit data, companies can increase brand engagement and enhance the customer journey through customer personalization. Continue Reading
Google is adding mobile performance to its SEO equation, and that has companies reevaluating Web strategy to avoid losses in search rankings. Continue Reading
Creating meaningful customer experience on the front end requires some important website information architecture planning on the back end. Continue Reading
Problem Solve Sales and marketing knowledge management tools Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
While digital publishing requires mobile-first Web design, don't stop there. For the best customer results, WCM systems need to be contextually aware and deliver the content for multichannel experiences. Continue Reading
Social media analytics tools differ from the BI tools you're used to. Here's how they work and why they can nurture customer experience. Continue Reading
In building a SharePoint 2013 search-based application, you can create powerful search functionality that incorporates internal and external data. Continue Reading