Companies don't invite the proper stakeholders into the conversation about social media strategy soon enough, said Victor Gaxiola, a subject matter expert for social media, Actiance Inc., a social media integrated platform provider.
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One key best practice for social media strategy is to bring compliance officers and legal departments into the planning process. Bringing them to the table early and checking in often is the key to success. At the Social Shake-Up conference, Gaxiola shared his thoughts with SearchContentManagement. "Too often, [organizations] wait too long bring [compliance stakeholders into the conversation," Gaxiola noted.