Why is Box cloud storage also considered content management? is helping to shape next-generation digital experiences with flexible and task-oriented content management systems, making it more than just cloud storage.

Box certainly includes file storage capabilities. The company got its start more than a decade ago by delivering a file sync-and-share application. It immediately capitalized on the digital revolution by introducing its own mobile apps.

Box cloud storage ran in the public cloud and competed directly against Microsoft SharePoint, the once reigning on-premises solution that brought order to Microsoft Windows file shares. Over the years, Box has steadily added library services, categorization and workflow capabilities that are essential for managing document production processes within an enterprise.

Unlike many of its final sync-and-share competitors, Box recognized early on the importance of enterprise security and workgroup-level file management. The company has systematically introduced granular access controls and other essential security features needed by large organizations, together with a system administration dashboard that makes it easy to manage stored files.

In 2015, the company launched Box Zones for data residency, enabling customers to store files and metadata locally in seven countries across North America, Europe, Asia and Australia.

Profiting from a single source of truth

But Box cloud storage within an enterprise is only the beginning. In fact, Box supports task-oriented experiences by connecting multiple content management services in flexible ways to deliver business value. It all begins with an authoritative repository for business documents -- a single source of truth for people and applications to access and store files, while trusting their provenance and governance.

Box exposes the potential of this repository through predefined sets of APIs. Professional developers build applications around these APIs in a Lego-like fashion to automate critical business processes.

For instance, a technical education company that's managing digital artifacts, such as applications, images, and essays, for college admissions can easily use Box cloud storage as the trusted repository for storing all of the applicants' information. The company can then customize the workflows to meet the needs of different admissions processes. In short, curated document collection supports essential business tasks.

Customization within Box isn't limited to professional developers. The company recently introduced Box Elements, a set of prebuilt components designed for citizen developers to incorporate content management capabilities into their existing applications without coding. Thus, a line-of-business manager, deploying a mobile staffing app for a transient workforce, can easily include short job descriptions with the work assignments by adding the Box UI to the digital experience. Again, just-in-time document delivery transforms how work gets done.

All of this goes to demonstrate the importance of content production and delivery for shaping next-generation digital experiences. Monolithic enterprise content management applications are no longer needed. Flexible and adaptable content management hubs, like Box, are attractive next-generation platforms for many organizations.

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