• February 05, 2015 05 Feb'15


    Brandjacking is an act that allows an individual or company to assume or exploit a brand's identity to undermine that brand.  Continue Reading

  • February 05, 2015 05 Feb'15

    social media dashboard

    A social media dashboard is a social media management tool that individuals or companies can use to coordinate a social media presence across multiple channels or accounts, through a single interface.  Continue Reading

  • February 04, 2015 04 Feb'15

    Companies wrestle with the SharePoint usability gap

    SharePoint adoption continues to dominate as an enterprise content management system -- despite the fact that users often struggle to use it.  Continue Reading

  • February 03, 2015 03 Feb'15

    Google +1 button

    The Google +1 button is a feature that users can click to easily recommend and share Web content within their Google network.  Continue Reading

  • February 03, 2015 03 Feb'15

    Google circles

    Google circles are groups of people in the Google+ social platform created to enable easier, more targeted content sharing that are meant to more accurately represent real-life information sharing.  Continue Reading

  • February 02, 2015 02 Feb'15

    Box IPO signals winds of change for ECM software

    The Box IPO signals Wall Street's acceptance of cloud-based file-sharing applications and the subscription model. Will users embrace these apps too?  Continue Reading

  • February 02, 2015 02 Feb'15

    snackable content

    Snackable content is website content that is designed to be easy for readers to consume and to share.  Continue Reading

  • February 02, 2015 02 Feb'15

    cost per like (CPL)

    Cost per like (CPL) is the amount a company pays to receive a new fan for a Facebook page, through paid advertising and sometimes through earned media.  Continue Reading

  • February 02, 2015 02 Feb'15

    dark social

    Dark social is a term used by marketers and search engine optimization (SEO) specialists to describe website referrals that are difficult to track.   Continue Reading

  • February 02, 2015 02 Feb'15


    Newsjacking is the practice of aligning a brand with a current event in an attempt to generate media attention and boost the brand's exposure.  Continue Reading