How the right WCM system can propel your business to web success

Editor's note

As today's business landscape becomes increasingly digital and web-oriented, having a strong web presence has moved from being a luxury to a necessity. Without this kind of presence, your business will miss out on increased brand awareness and potential customers. Launching a website is just the beginning, however.

Managing and maintaining the content featured on your website is a major determining factor in its success. With the help of a web content management (WCM) system, your organization can easily manage this content and deliver optimized digital experiences that set your business apart from its competitors.

Though using a WCM system doesn't eliminate the need for creative content producers or IT personnel to oversee the system's management and upkeep, it does give users who lack or have minimal web design prowess the ability to quickly and easily create and publish content of all kinds, including text, images and rich media assets. This means impactful, professional-grade web content can be delivered by businesses of all industries and sizes, regardless of whether or not they have dedicated web design teams.

As the way people access the web has changed, web content development has had to change along with it. Today's WCM platforms include a number of features that make content design and management easy and intuitive.

A shared repository is pivotal for storing and distributing files and information assets, as well as the metadata associated with them. SEO tagging tools help ensure that visitors are directed to your content, and responsive design capabilities ensure that, once on your site, the content they're viewing is optimized for the device on which they're accessing it. WCM software is even flexible in how it's accessed, as many vendors offer their platforms in both on-premises and cloud format.

This buyer's guide, written by digital content technology expert and long-time TechTarget contributor Geoffrey Bock, details the benefits that organizations can expect from incorporating a WCM system as part of their digital content strategy. He discusses the important factors to consider before purchasing a WCM platform and examines some of the leading vendors in the WCM marketplace.

The guide also features individual overviews of these products, written by TechTarget contributor Mary E. Shacklett, that provide specific details on each to help you determine which is the best choice according to your needs.