Clickbait is a negative term for webpage links that are intended to boost a page's clickthrough rate, without regard for whether or not the content on the linked page has value for the reader.
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In some cases, clickbait may encourage a reader to click through based on a provocative or opaque headline that says just enough to encourage a reader to click but not enough to reveal enough of what the reader will click through to. Often these headlines have little to do with the actual content of the page to which the reader is directed.