Enterprise Content Management Definitions

This glossary explains the meaning of key words and phrases that information technology (IT) and business professionals use when discussing content management and related software products. You can find additional definitions by visiting WhatIs.com or using the search box below.

  • A

    Adobe Publish

    Adobe Publish is a web content management program designed for use by non-IT personnel.

  • Adobe Sign

    Adobe Sign is a cloud-based service that lets an individual or organization send, secure, track and manage e-signature processes.

  • B

    black hat link building

    Black hat link building is techniques used to drive traffic to a website by exploiting website loopholes, enabling a site to rank higher than it should through organic search means.

  • brandjacking

    Brandjacking is an act that allows an individual or company to assume or exploit a brand's identity to undermine that brand.

  • C

    clickbait

    Clickbait is a negative term that describes links to frivolous content whose only goal is to improve the original web page's clickthrough rate.

  • cloud content management

    Cloud content management is the process of collecting, delivering, retrieving, governing and managing information within a cloud-based hosting environment.

  • collaboration platform

    A collaboration platform is a category of business software that adds broad social networking capabilities to work processes.

  • content aggregator

    A content aggregator is an individual or organization that gathers Web content (and/or sometimes applications) from different online sources for reuse or resale.

  • content analytics

    Content analytics is the act of applying business intelligence (BI) and business analytics (BA) practices to digital content. Companies use content analytics software to provide visibility into the amount of content that is being created, the nature of that content and how it is used. 

  • content automation

    Content automation is a digital marketing strategy that focuses on removing the need for human intervention in the content lifecycle.

  • content management (CM)

    Content management (CM) is the process for collection, delivery, retrieval, governance and overall management of information in any format.

  • content management application (CMA)

    A content management application (CMA) is the front end component of a content management system (CMS). The CMA interface allows users to create, publish, edit and remove corporate or website content.

  • Content Management Interoperability Services (CMIS)

    Content Management Interoperability Services (CMIS) is a specification for allowing users to share and access data across multiple content management (ECM) systems. 

  • content management system (CMS)

    A content management system (CMS) is an application program for creating and managing digital content in a collaborative environment.

  • content services platform

    A content services platform is cloud-based SaaS software that enables users to create, share, collaborate on and store text, audio and video content.

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