D - Definitions
-
D
dark social
Dark social is a term used by marketers and search engine optimization (SEO) specialists to describe website referrals that are difficult to track.
-
decoupled CMS (content management system)
Pioneered, in the early 2000s, decoupled CMS is an approach to web application deployment for enhancing the performance and security of WCM systems.
-
digital asset management (DAM)
Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions. Rich media assets include images, video, audio and other multimedia content.
-
digital customer experience delivery platform (DCED platform)
A digital customer experience delivery platform is software that helps create, manage and measure cross-channel digital customer experiences.
-
digital experience (DX)
Digital experience (DX) is the combination of interactions and overall sentiment that consumers have with an organization's digital touchpoints.
-
digital workplace
The digital workplace is the concept that businesses should use digital transformation (DX) to align technology, employees and business processes to improve operational efficiency and meet organizational goals.
-
document capture
Document capture is any one of several processes used to convert a physical document to another format, typically a digital representation.