Content management Definitions

Search Definitions
  • A

    Adobe Publish

    Adobe Publish is a web content management program designed for use by non-IT personnel.

  • B

    black hat link building

    Black hat link building is techniques used to drive traffic to a website by exploiting website loopholes, enabling a site to rank higher than it should through organic search means.

  • C

    clickbait

    Clickbait is a negative term that describes links to frivolous content whose only goal is to improve the original web page's clickthrough rate.

  • cloud content management

    Cloud content management is the process of collecting, delivering, retrieving, governing and managing information within a cloud-based hosting environment.

  • content aggregator

    A content aggregator is an individual or organization that gathers Web content (and/or sometimes applications) from different online sources for reuse or resale.

  • content analytics

    Content analytics is the act of applying business intelligence (BI) and business analytics (BA) practices to digital content. Companies use content analytics software to provide visibility into the amount of content that is being created, the nature of that content and how it is used. 

  • content automation

    Content automation is a digital marketing strategy that focuses on removing the need for human intervention in the content lifecycle.

  • content management (CM)

    Content management (CM) is the process for collection, delivery, retrieval, governance and overall management of information in any format.

  • content management application (CMA)

    A content management application (CMA) is the front end component of a content management system (CMS). The CMA interface allows users to create, publish, edit and remove corporate or website content.

  • content management system (CMS)

    A content management system (CMS) is an application program for creating and managing digital content in a collaborative environment.

  • content services platform

    A content services platform is cloud-based SaaS software that enables users to create, share, collaborate on and store text, audio and video content.

  • content-based security (asset-based security)

    Content-based security, also known as asset-based security, is a gerneral term for security features that are embedded within enterprise content. Content-based security is a departure from traditional enterprise content management security measures that focus on restricting access to a static repository or network, or on securing specific devices or applications.

  • D

    decoupled CMS (content management system)

    Pioneered, in the early 2000s, decoupled CMS is an approach to web application deployment for enhancing the performance and security of WCM systems.

  • digital asset management (DAM)

    Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions. Rich media assets include images, video, audio and other multimedia content.

  • digital customer experience delivery platform (DCED platform)

    A digital customer experience delivery platform is software that helps create, manage and measure cross-channel digital customer experiences.

  • digital experience (DX)

    Digital experience (DX) is the combination of interactions and overall sentiment that consumers have with an organization's digital touchpoints.

  • digital workplace

    The digital workplace is the concept that businesses should use digital transformation (DX) to align technology, employees and business processes to improve operational efficiency and meet organizational goals.

  • document capture

    Document capture is any one of several processes used to convert a physical document to another format, typically a digital representation.  

  • E

    enterprise content management (ECM)

    Enterprise content management (ECM) is a set of defined processes, strategies and tools that allow a business to effectively obtain, organize, store and deliver critical information to its employees, business stakeholders and customers.

  • F

    FinnOne

    FinnOne is a web-based global banking product designed to support banks and financial solution companies in dealing with assets, liabilities, core financial accounting and customer service.

  • H

    headless CMS (headless content management system)

    A headless content management system (CMS) delivers back-end capabilities for editing, organizing and storing all types of digital information, without regard to how that content is published, displayed or used.

  • hybrid ECM (hybrid enterprise content management)

    Hybrid ECM (hybrid enterprise content management) is the practice of using cloud services to augment or supplement on-premises software that manages enterprise content.

  • I

    IBM OmniFind

    IBM OmniFind is an enterprise search platform made by IBM.

  • information rights management (IRM)

    Information rights management (IRM) technologies help control, secure and manage content from unwanted access.

  • M

    Microsoft Cloud Hybrid Search Service Application

    Microsoft Cloud Hybrid Search Service Application is a hybrid enterprise search capability that enables organizations to search both on-premises and cloud-based data repositories without generated siloed results.

  • Microsoft Flow

    Microsoft Flow, now called Power Automate, is cloud-based software that allows employees to create and automate workflows and tasks across multiple applications and services without help from developers.

  • Microsoft MyAnalytics

    Microsoft MyAnalytics, formerly Delve Analytics, is an application designed to help employees and their managers gain insight into how workers spend their time, with the goal of optimizing tasks and making them more efficient.

  • Microsoft Office Delve

    Microsoft Delve is a discovery and collaboration tool within Office 365 that uses machine learning to help users work more efficiently.

  • Microsoft Power BI

    Microsoft Power BI is a business intelligence platform that provides nontechnical business users with tools for aggregating, analyzing, visualizing and sharing data.

  • Microsoft SharePoint

    Microsoft SharePoint is a document management and collaboration platform that helps companies manage archives, documents, reports and other content that is vital to the business process.

  • N

    newsjacking

    Newsjacking is the practice of aligning a brand with a current event in an attempt to generate media attention and boost the brand's exposure.

  • Nintex Sign

    Nintex Sign is a native electronic signature capability that is powered by Adobe Sign. Public and private sector organizations can usethe Nintex Sign platform to streamline or automate paper-based workflows that require signatures.

  • O

    OCR (optical character recognition)

    OCR (optical character recognition) is the use of technology to distinguish printed or handwritten text characters inside digital images of physical documents, such as a scanned paper document.

  • OpenText ECM Suite

    OpenText Enterprise Content Management (ECM) Suite is a bundled group of content management software made by Open Text Corporation, whose programs include document management, record management, email management and web content management.

  • Oracle Content Management

    Oracle Content Management is a complete content management system made by Oracle Corporation.

  • R

    records information management (RIM)

    Records information management (RIM) is a corporate area of endeavor involving the administration of all business records through their life cycle.

  • S

    search engine marketing (SEM)

    Search engine marketing (SEM) is an approach to advertising that helps companies' content rank higher in search engine queries.

  • semantic network (knowledge graph)

    A semantic network is a knowledge structure that illustrates how concepts are related to one another and how they interconnect.

  • SharePoint administrator

    A SharePoint administrator manages an organization's installation of the Microsoft SharePoint collaboration and content management platform.

  • SharePoint sprawl

    SharePoint sprawl occurs when end users create a new site to categorize content that could have been stored in an existing site, or categorize content poorly so it's difficult to find later on.

  • snackable content

    Snackable content is website content that is designed to be easy for readers to consume and to share.

  • W

    web content management system (WCMS)

    A web content management system (WCMS) is a set of tools that can be used by nontechnical users to organize and manage digital information on websites.

  • web development framework (WDF)

    A web development framework is a set of resources and tools for software developers to build and manage web applications, web services and websites.

  • white hat link building

    White hat link building strives to drive traffic to a website through search engine optimization techniques, such as relevant linking to other, relevant content that enhances users' experience, generation of quality content and more.

  • WordPress

    WordPress is free, open source publishing software that can be installed locally on a web server and viewed on a proprietary web site or hosted in the cloud and viewed on the WordPress web site.

  • workflow automation

    Workflow automation is an approach to making the flow of tasks, documents and information across work-related activities perform independently in accordance with defined business rules.

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