S - Definitions
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S
search engine marketing (SEM)
Search engine marketing (SEM) is an approach to advertising that helps companies' content rank higher in search engine queries.
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search-based applications (SBAs)
Search-based applications (SBAs) are applications that use a search engine platform as the backbone to access information residing in various file types.
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semantic network (knowledge graph)
A semantic network is a knowledge structure that illustrates how concepts are related to one another and how they interconnect.
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SharePoint administrator
A SharePoint administrator manages an organization's installation of the Microsoft SharePoint collaboration and content management platform.
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SharePoint farm
A SharePoint farm is a collection of servers that work in concert to provide a set of basic SharePoint services to support a single site.
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SharePoint sprawl
SharePoint sprawl occurs when end users create a new site to categorize content that could have been stored in an existing site, or categorize content poorly so it's difficult to find later on.
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Slack software
Slack software is a cloud-based collaboration software suite. Originally founded in 2009 as a chat tool for a now-defunct gaming technology, Slack has gained currency among enterprises and is broadening into a collaboration platform with capabilities beyond just messaging.
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snackable content
Snackable content is website content that is designed to be easy for readers to consume and to share.
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social business (social enterprise)
Social business is an umbrella term used to describe an organization that includes social media as part of its business plan.
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social media dashboard
A social media dashboard is a social media management tool that individuals or companies can use to coordinate a social media presence across multiple channels or accounts, through a single interface.
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social media metrics
Social media metrics refer to the measurements that companies use to gauge the impact of their efforts on social media platforms, and the impact of social media activity on a company’s revenue.
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social media ROI
Social media ROI refers to the return on investment a company can expect to make from its investment in social media technologies.