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September 2013

Rethinking WCM to engage and retain customers

There's much more to managing the customer experience than simply optimizing Web content management to make things more interactive. Effective customer experience management considers WCM just one element in a broad foundation for business success.

Content is power behind managing the customer experience for success
For effective customer experience management, amend WCM
Schema.org site scheming to standardize HTML tags

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Rethinking WCM to engage and retain customers

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