Do you need DAM software?
Digital asset management (DAM) helps organize rich media like photos and videos, filling an essential function that WCM systems might lack. Read Now
Designing a truly effective WCM system is about much more than choosing the right tool. The overarching goal is to deliver the right content to the right audience at the right time. As the turnover of online information speeds up, building a successful WCM system requires a solid grasp of specific business goals and ongoing observation of customer experience.
When you lay out a Web content management architecture, consider the trends that are shaping the way we consume online information. The volume of content on the Web is growing at a rapid rate -- not just text, but rich media like images and video that must be managed differently. And while plenty of people still use laptops and even desktops, chances are they also want to access content through their mobile devices. The mobile trend is only gathering power, so companies need to be prepared with responsive design, and possibly a mobile-first mind-set for Web content.
All this ties into the growing importance of customer experience management as a way to create authentic relationships with website visitors and promote the company's brand. At a time when we are drowning in information on the Web, companies with a keen understanding of customers' experience with their websites and an ability to tailor Web content accordingly will have a better chance at survival.
1Tips for evaluating WCM tools
Once companies have a handle on the major trends that are driving Web content today and have outlined a WCM strategy supported by specific business goals, they might find it's time to select a new Web content management system or to add tools. Here are some final considerations companies should make before they decide to buy a WCM system.
Five things to consider before buying a WCM system
Take your time when you're deciding on a WCM system to avoid snags like hidden costs and limited scalability. Read Now
Understanding CMS options
Should you opt for a complete CMS platform, or should you try to fit together applications for different functions like digital asset management and marketing automation? Read Now