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Web content management systems roundup
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Article
Web content management systems: Driving business decisions
To compete in the digital economy, Web content management needs to use content to power useful business applications for the enterprise, according to one expert. Read Now
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Article
Enhancing customer experience with WCM
As companies aim for highly personalized and targeted customer experiences, WCM is playing a more prominent role. Companies have been integrating WCM with other core enterprise applications like CRM, email management and campaign management for a more complete view of the customer. Read Now
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New uses for Web content management platforms
Web content management systems are no longer just about content. WCM's role in the organization has broadened with capabilities such as content targeting, social media integration, rich multimedia content, analytics and support for mobile devices. Read Now
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Article
Slow movement of WCM to the cloud
Until fears about security, ease of configuration and integration are assuaged, adoption of cloud-based WCM will remain more talk than action. Read Now
Editor's note
Web content management platforms can now aid in social media integration, customer experience management, rich media management and business analytics, producing business benefits that go far beyond static website information management. In order to take advantage of these features and boost their competitive edge, companies are feeling the pressure to implement new or upgrade existing WCM systems.
With the sea of available WCM choices, perhaps the greatest challenge is identifying the best tools and technologies to meet an organization's specific business needs. Analysts and experts have outlined steps to take to identify end user needs and business goals, evaluate the options and deploy systems that offer the most benefit.
This Essential Guide provides tips and advice for enhancing Web content management systems. Articles featured here discuss the evolving role of WCM, the tools available and strategies for successful deployment.
1Web content management tools and technologies
One of the biggest challenges with deploying Web content management systems is simply wading through the wealth of options to find the platform and products that best meet an organization's specific needs. The articles in this section describe the many different options available and offer tips for selection and deployment.
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Article
How to choose WCM tools carefully
When it rains it pours -- with the plethora of WCM products available, it is very important to hone in on the platform that most meets your organization's needs. Read Now
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Article
Exploring open source CMS technologies
Companies in the market for WCM platforms have plenty of options to consider when compared to nearly any other category of enterprise software. Read Now
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Integrating WCM tools with key business systems
Many companies want to integrate WCM with key business systems to support marketing, sales and customer engagement processes, but it won't be easy. Learn how to overcome WCM integration challenges. Read Now
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Addressing challenges with WCM integration
WCM integration challenges are hampering companies' ability to achieve a 360-degree view of the customer. Find out what can be done to overcome integration obstacles. Read Now
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Article
How NPR customized its WCM system
NPR enhanced its Web content management system to improve its ability to do business effectively and to govern more than a quarter-million digital files. Read Now
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Develop a strategy for Web content migration
Before undertaking a WCM content migration, be sure to develop an overall information strategy first. Read Now
2Expert advice for successful Web content management
Many organizations are reworking their corporate Web strategies and working to boost their online presences. The starting point is examining the needs of both internal and external end users. The articles below offer advice and specific steps to take for supporting corporate marketing and customer engagement efforts through careful investment in and fine-tuning of Web content management tools and processes.
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Article
Five steps for WCM success
Having a clear understanding of a project's business aims is key to successful Web content management strategy, according to industry experts. Here are five steps to get started. Read Now
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Article
Why careful planning is essential to WCM deployment
Effective WCM deployments call for careful planning and properly managed implementations. Discover more about key issues involved in setting up and developing WCM initiatives. Read Now
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Key elements for fine-tuning WCM processes
The ongoing administration of Web content management systems is a vital part of ensuring that content remains fresh and accurate long after deployment. Read Now
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Tips for Web content management strategy enhancements
WCM system strategies and deployments should always have end users in mind, but can eventually take a more flexible approach in its ongoing administration. Read Now
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Article
Investing in new or upgraded WCM systems
Before wading through the dozens or hundreds of WCM systems available, read these tip for selecting the right one for your organization. Read Now
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Deliver more targeted information with WCM systems
The increasing speed of business has spurred some companies to turn to Web content management systems to deliver information faster. Read Now
3Glossary of WCM terms
Review definitions of terminology related to Web content management systems here.
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Definition
Web content management (WCM)
A web content management system (WCMS) is a set of tools that can be used by nontechnical users to organize and manage digital information on websites. Read Now
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Definition
Enterprise content management (ECM)
Enterprise content management (ECM) is a set of defined processes, strategies and tools that allow a business to effectively obtain, organize, store and deliver critical information to its employees, business stakeholders and customers. To differentiate themselves from competitors, some ECM vendors are beginning to market their products as content management services or content management platforms. Read Now
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Definition
Content management system (CMS)
A content management system (CMS) is an application program for creating and managing digital content in a collaborative environment. Read Now
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Definition
Digital asset management (DAM)
Digital asset management (DAM) is a business process for organizing, storing and retrieving rich media and managing digital rights and permissions. Rich media assets include images, video, audio and other multimedia content. Read Now
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Definition
Content management (CM)
Content management (CM) is the process for collection, delivery, retrieval, governance and overall management of information in any format. Read Now
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Definition
Software as a Service (SaaS)
Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. Read Now
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Definition
Customer experience management (CEM)
Customer experience management (CEM or CXM) is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization throughout the customer lifecycle. Read Now