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February 2010

Content is King: Tips and tricks for electronic content management

Increasingly, easy access to critical documents, e-mail and records is absolutely vital to business growth. In a world where all information appears to be at our fingertips, companies are beginning to require their employees to have access to a range of enterprise content. This means that IT shops not only manage all types of content but also deliver it in a personalized way. When you implement an electronic content management (ECM) vision and strategy, here are some tips to bear in mind to make it effective: 1) Align content strategy to business strategy: ECM benefits can be difficult to quantify, but they are critical to understanding long-term business survival and strategy. What is the value of a report or metric that provides important insight to initiate a strategic decision? It depends. How can you measure the ability to deliver the right information at the right time for the many decisions made as a result of ECM and the resulting bottom-line profits? There are tactics you can use to get a pulse on success. More often ...

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