Features

Features

Sales and marketing knowledge management tools

• Acquia methodically bridges enriched content and e-commerce

  The company launched Commerce Manager to integrate enriched content with e-commerce systems and earlier established a technology partnership with Magento.  Continue Reading

• Leading brands see the need for personalized content

  Content personalization continues to expand within companies as maturing technologies make it a viable marketing option for customer engagement strategies.  Continue Reading

• Web content management systems try to do it all

  Web content management systems have many roles to fill, from being the hub for company communications to personalizing information for users.  Continue Reading

• Can DAM software make or break your Web strategy?

  As companies try to hone customer relationships online and via other channels, digital asset management software can be central to such efforts.  Continue Reading

• WCM software expands to incorporate CEM

  WCM software has shifted from just publishing digital content to enhancing the customer experience through analytics, personalized content and more.  Continue Reading

• A search engine that 'makes' data-driven business decisions

  Sid Probstein of Attivio has been instrumental in developing search engine technologies that mine data for business-driven decision making.  Continue Reading

• Prepare a formal enterprise social media strategy for business success

  An Altimeter Group senior analyst describes the levels of maturity successful organizations go through in developing a formal enterprise social media strategy.  Continue Reading

• Content analysis tools earn chops in research on social media data

  Many organizations are discovering that content analysis tools can help validate market research efforts and hone their messages by mining customer-sentiment data available on social networks.  Continue Reading