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Remember the first versions of websites? Those text-heavy, difficult-to-navigate static pages with pixelated graphics from the dial-up days only have nostalgia as a redeeming quality -- websites have gone through massive evolutions since the 1990s, and the trend isn't stopping.
As a plethora of CMS products and website builders have blossomed and fizzled out over the ensuing decades, a variety of CMS styles have emerged, including headless CMS, hybrid CMS and decoupled CMS. And now there's what one company is calling "serverless" CMS.
"Whenever you approach a developer with a new CMS product, the developer will most of the time tell you to go away," said Gaylord Zach, CPO and co-founder of TVSmiles. "They're typically faster doing it themselves and don't want to go through the pain of integrating and customizing new products."
'Changing of the guard'
"Having that front end being natively built with ReactJS, [Scrivito] gained some performance benefits and attraction to the development community," Grannan said. "Players in the space longer than Scrivito has been are retrofitting their solutions to support things like ReactJS."
"We built Scrivito to help agencies and companies meet the needs of today's dynamic website requirements across any device or platform," said Thomas Witt, co-founder and CTO at Scrivito, in a news release.
As websites and CMS products have evolved over time, the CMS market has gone through similar disruption and fragmentation. While both startups and legacy systems have fizzled out, the evolution has given rise to multiple types of CMS, including serverless CMS.
Multiple CMS flavors for multiple needs
While these new, flexible products like serverless CMS and headless CMS are gaining traction, it's still difficult for enterprises with decades of on-premises web content to switch to a more hybrid model.
"It hasn't been very common to replace the large-scale, corporate-marketing or corporate-IT owned CMS," Grannan said.
Grannan sees the Scrivito serverless CMS product as filling a niche for those marketing agencies that prefer the customizable WYSIWYG front end of CMS.
"Moving from an [on-premises] model to a multi-tenant, cloud-based subscription model is quite the undertaking both from a corporate and a tech standpoint," Grannan said.
Mark Grannansenior analyst, Forrester Research
It's because of differing preferences among CMS customers that several different CMS products, including on-premises, cloud-based and hybrid CMS have been developed. Further market fragmentation has led to even greater diversity of products, with Scrivito hoping serverless CMS becomes the next wave of CMS. "Scrivito seems to be targeting an agency sell-through model that is looking for really fast setup times and bullet-proof performance, but including some marketing-centric WYSIWYG-type tooling," Grannan said. "There are multiple flavors of CMS for multiple needs."