CRM-knowledge management integration
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Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
CRM-knowledge management integration News
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May 02, 2019
02
May'19
Hertz app causes legal pain for Accenture developers
Hertz e-commerce system for consumers at the center of $32 million suit; analysts looking at the detailed complaint spread plenty of blame over both parties.
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April 24, 2019
24
Apr'19
CDP Institute releases customer data platform certification
While waiting for Salesforce to release a customer data platform and for Adobe to perfect its newly released CDP, RealCDP certification aspires to validate CDPs available today.
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April 24, 2019
24
Apr'19
CDP vs. DMP: Vendors battle for marketers' budgets
Customer data platforms and data management platforms have overlapping features, as vendors vie for marketers' IT budgets. It may not matter, as Adobe and Salesforce join Oracle in the game.
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March 27, 2019
27
Mar'19
Relax, Adobe Marketo still plans to support Salesforce customers
Marketo VP Matt Zilli discusses what's next for the marketing automation platform, especially in regard to what devoted Marketo customers who use Salesforce CRM can expect.
CRM-knowledge management integration Get Started
Bring yourself up to speed with our introductory content
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E-commerce content management systems power personalization
Today's customers expect an engaging, personalized experience, even when shopping online. Learn how an e-commerce-ready CMS can point enterprises in the right direction. Continue Reading
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Is it easy to migrate from PerformancePoint to Power BI apps?
Organizations like to use PerformancePoint as a way for users to interact with visualizations, but it doesn't work with Power BI apps, which can be a problem. Continue Reading
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Artificial intelligence meets enterprise collaboration systems
Artificial intelligence has entered the world of enterprise collaboration. Learn more about how Microsoft, Salesforce and Oracle are folding AI into collaboration. Continue Reading
Evaluate CRM-knowledge management integration Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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E-commerce information systems, content management join forces
Content management to power e-commerce systems takes on greater importance in personalizing customer engagement by aligning processes, data and tools in unified platforms. Continue Reading
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5 benefits of PowerApps forms for SharePoint
Microsoft PowerApps has been around since 2015, but it is just now beginning to beat out its predecessor, InfoPath -- originally a straight PDF competitor -- in functionality. Continue Reading
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Where's the beef? Wendy's chooses an open source WCMS
Imagine winnowing down a software platform from 25 vendors -- what Wendy's did when choosing its WCMS. The burger firm made the complex task simpler with a scorecard ranking system. Continue Reading
Manage CRM-knowledge management integration
Learn to apply best practices and optimize your operations.
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Use data to create personalized content customers actually want
As customers demand authentic, personalized content, CX teams have turned to personalization engines. But without the right data, personalization engines cause more challenges. Continue Reading
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8 tips for getting rich mystery shopping survey data
Mystery shopping data is only as good as the overall strategy for collecting it and setting up realistic customer experiences. Here are eight tips for investing your resources wisely. Continue Reading
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Predictive marketing analytics adds another dimension to social media
Predicting consumer behavior can be a tricky, risky and expensive proposition. Yet given the massive amounts of incoming data from many and varied channels of communication, companies well know they don't have much choice if they're to remain ... Continue Reading
Problem Solve CRM-knowledge management integration Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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From mobile-first Web design to contextually aware WCM
While digital publishing requires mobile-first Web design, don't stop there. For the best customer results, WCM systems need to be contextually aware and deliver the content for multichannel experiences. Continue Reading
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Building a SharePoint 2013 search-based application
In building a SharePoint 2013 search-based application, you can create powerful search functionality that incorporates internal and external data. Continue Reading
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Why search-based applications are changing information access
Search-based applications are changing our access to information and the nature of business decision making. Continue Reading