CRM-knowledge management integration

CRM-knowledge management integration News

November 07, 2019 07 Nov'19
Salesforce CMS: Users can publish without leaving platform

Catering to small and midsize customers, Salesforce remixes and upgrades existing features to form a content management system for users to broadcast content to customers.
September 04, 2019 04 Sep'19
Microsoft PowerApps pricing proposal puts users on edge

Microsoft's PowerApps pricing changes, expected to take effect in October, could make them too expensive for some users who connect to data outside of SharePoint and Dynamics.
August 22, 2019 22 Aug'19
SAP Product Content Hub underpins CX initiatives in C/4HANA

SAP SaaS tool integrates AI, APIs for pushing updated product content to e-commerce sites. It also gives sales, marketing and service teams using C/4HANA access to the content.
May 02, 2019 02 May'19
Hertz app causes legal pain for Accenture developers

Hertz e-commerce system for consumers at the center of $32 million suit; analysts looking at the detailed complaint spread plenty of blame over both parties.

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How businesses can best build a WordPress knowledge base

A WordPress knowledge base can be useful for companies that want an easy-to-use and customizable product with many plugins that also connects with other systems. Continue Reading
buyer personas

A buyer persona is a composite representation of a specific subdivision of a market segment. Continue Reading
E-commerce content management systems power personalization

Today's customers expect an engaging, personalized experience, even when shopping online. Learn how an e-commerce-ready CMS can point enterprises in the right direction. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

E-commerce information systems, content management join forces

Content management to power e-commerce systems takes on greater importance in personalizing customer engagement by aligning processes, data and tools in unified platforms. Continue Reading
5 benefits of PowerApps forms for SharePoint

Microsoft PowerApps has been around since 2015, but it is just now beginning to beat out its predecessor, InfoPath -- originally a straight PDF competitor -- in functionality. Continue Reading
Where's the beef? Wendy's chooses an open source WCMS

Imagine winnowing down a software platform from 25 vendors -- what Wendy's did when choosing its WCMS. The burger firm made the complex task simpler with a scorecard ranking system. Continue Reading

Learn to apply best practices and optimize your operations.

Use data to create personalized content customers actually want

As customers demand authentic, personalized content, CX teams have turned to personalization engines. But without the right data, personalization engines cause more challenges. Continue Reading
8 tips for getting rich mystery shopping survey data

Mystery shopping data is only as good as the overall strategy for collecting it and setting up realistic customer experiences. Here are eight tips for investing your resources wisely. Continue Reading
Predictive marketing analytics adds another dimension to social media

Predicting consumer behavior can be a tricky, risky and expensive proposition. Yet given the massive amounts of incoming data from many and varied channels of communication, companies well know they don't have much choice if they're to remain ... Continue Reading

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Building a SharePoint 2013 search-based application

In building a SharePoint 2013 search-based application, you can create powerful search functionality that incorporates internal and external data. Continue Reading
Why search-based applications are changing information access

Search-based applications are changing our access to information and the nature of business decision making. Continue Reading
Gaining competitive advantage in business through the Internet of Things

The Internet of Things can deliver the right information to the right people. Could IoT be the secret sauce of competitive advantage in business? Continue Reading