Sales and marketing knowledge management tools

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Free Guide: Acquia Lift v. Evergage v. Google Optimize

As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.

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Sales and marketing knowledge management tools News

June 17, 2019 17 Jun'19
CoreMedia launches omnichannel content creation platform

CoreMedia Content Cloud-Marketing Connector enables omnichannel content creation. It also gives customers access to CoreMedia Content Cloud content management capabilities.
May 08, 2019 08 May'19
Act-On launches Adaptive Web, AI-based personalization tool

Adaptive Web, an AI marketing software tool by Act-On, makes real-time content suggestions to increase user web engagement without the direct aid of a marketer.
April 24, 2019 24 Apr'19
CDP Institute releases customer data platform certification

While waiting for Salesforce to release a customer data platform and for Adobe to perfect its newly released CDP, RealCDP certification aspires to validate CDPs available today.
April 24, 2019 24 Apr'19
CDP vs. DMP: Vendors battle for marketers' budgets

Customer data platforms and data management platforms have overlapping features, as vendors vie for marketers' IT budgets. It may not matter, as Adobe and Salesforce join Oracle in the game.

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Sales and marketing knowledge management tools Get Started

Bring yourself up to speed with our introductory content

Five steps for designing an effective BI dashboard

The BI dashboard can be a very useful tool for data engagement if the dashboard is designed and used effectively. Here are five tips to ensure you're optimizing your dashboard. Continue Reading
search engine marketing (SEM)

Search engine marketing (SEM) is an approach to advertising that helps companies' content rank higher in search engine queries. Continue Reading
How can mobile backend as a service improve WCM?

Information siloes can be a roadblock for delivering interactive mobile Web experiences. MBaaS can help WCM provide a more seamless integration. Continue Reading

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Evaluate Sales and marketing knowledge management tools Vendors & Products

Weigh the pros and cons of technologies, products and projects you are considering.

Content personalization tools sharpen focus on customers

Content personalization isn't new; Amazon weaponized it, and Jeff Bezos is the world's richest man. New tools are putting it within reach of more companies. Continue Reading
Context-aware applications deliver mobile moments

For businesses, it's all about adding and retaining customers. As online digital experiences become more personalized and interactive, customers can be won or lost depending on the kind of message they receive on their devices. Context-aware ... Continue Reading
DAM spending should stem from digital content needs

A recent survey indicates widespread dissatisfaction with digital asset management software. Unrealistic expectations are likely a factor. Continue Reading

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Manage Sales and marketing knowledge management tools

Learn to apply best practices and optimize your operations.

Use data to create personalized content customers actually want

As customers demand authentic, personalized content, CX teams have turned to personalization engines. But without the right data, personalization engines cause more challenges. Continue Reading
Acquia methodically bridges enriched content and e-commerce

The company launched Commerce Manager to integrate enriched content with e-commerce systems and earlier established a technology partnership with Magento. Continue Reading
Leading brands see the need for personalized content

Content personalization continues to expand within companies as maturing technologies make it a viable marketing option for customer engagement strategies. Continue Reading

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Problem Solve Sales and marketing knowledge management tools Issues

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Google shift underscores importance of mobile Web design

Google is adding mobile performance to its SEO equation, and that has companies reevaluating Web strategy to avoid losses in search rankings. Continue Reading
From mobile-first Web design to contextually aware WCM

While digital publishing requires mobile-first Web design, don't stop there. For the best customer results, WCM systems need to be contextually aware and deliver the content for multichannel experiences. Continue Reading
Getting a handle on social media analytics tools

Social media analytics tools differ from the BI tools you're used to. Here's how they work and why they can nurture customer experience. Continue Reading

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