Sales and marketing knowledge management tools

Sales and marketing knowledge management tools News

February 04, 2020 04 Feb'20
Experts: Salesforce Evergage acquisition for personalization, not CDP

Salesforce acquires Evergage, which offers personalization and a customer data platform. Analysts say Salesforce bought the tech for the personalization -- not to add to its CDP.
September 04, 2019 04 Sep'19
Microsoft PowerApps pricing proposal puts users on edge

Microsoft's PowerApps pricing changes, expected to take effect in October, could make them too expensive for some users who connect to data outside of SharePoint and Dynamics.
August 20, 2019 20 Aug'19
Evergage launches Data Warehouse, a BI analytics product

Data Warehouse, Evergage's new BI analytics product, is designed to collect and analyze customer data in an effort to provide more information and analysis to business analysts.
June 17, 2019 17 Jun'19
CoreMedia launches omnichannel content creation platform

CoreMedia Content Cloud-Marketing Connector enables omnichannel content creation. It also gives customers access to CoreMedia Content Cloud content management capabilities.

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5 terms to know before creating a sales enablement strategy

Sales enablement is important for companies to drive efficiency, maintain customer satisfaction and stay organized. Sales enablement uses different tools and strategies to do this. Continue Reading
Five steps for designing an effective BI dashboard

The BI dashboard can be a very useful tool for data engagement if the dashboard is designed and used effectively. Here are five tips to ensure you're optimizing your dashboard. Continue Reading
search engine marketing (SEM)

Search engine marketing (SEM) is an approach to advertising that helps companies' content rank higher in search engine queries. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Decide if paywall content is right for your business

Organizations that sell content might benefit from a paywall. Here are some questions to ask when deciding if a paywall strategy is right for your business. Continue Reading
Content personalization tools sharpen focus on customers

Content personalization isn't new; Amazon weaponized it, and Jeff Bezos is the world's richest man. New tools are putting it within reach of more companies. Continue Reading
Context-aware applications deliver mobile moments

For businesses, it's all about adding and retaining customers. As online digital experiences become more personalized and interactive, customers can be won or lost depending on the kind of message they receive on their devices. Context-aware ... Continue Reading

Learn to apply best practices and optimize your operations.

Sales enablement best practices to enhance customer interactions

Salespeople need the right tools to build strong relationships with customers to make a sale. Read about sales enablement best practices that may enhance customer interactions. Continue Reading
Use data to create personalized content customers actually want

As customers demand authentic, personalized content, CX teams have turned to personalization engines. But without the right data, personalization engines cause more challenges. Continue Reading
Acquia methodically bridges enriched content and e-commerce

The company launched Commerce Manager to integrate enriched content with e-commerce systems and earlier established a technology partnership with Magento. Continue Reading

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Google shift underscores importance of mobile Web design

Google is adding mobile performance to its SEO equation, and that has companies reevaluating Web strategy to avoid losses in search rankings. Continue Reading
From mobile-first Web design to contextually aware WCM

While digital publishing requires mobile-first Web design, don't stop there. For the best customer results, WCM systems need to be contextually aware and deliver the content for multichannel experiences. Continue Reading
Getting a handle on social media analytics tools

Social media analytics tools differ from the BI tools you're used to. Here's how they work and why they can nurture customer experience. Continue Reading