Sales and marketing knowledge management tools
New & Notable
New: 4 Ways WCM Tools Have Evolved
Uncover 4 ways WCM has evolved into digital experience management (DEM), 4 steps to help you plan your own DEM initiative that drives action on your sites, how AI-assisted image and video search is the next content frontier, and more.
Sales and marketing knowledge management tools News
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November 09, 2018
09
Nov'18
Cloud e-commerce IT battle pits content management vs. CRM
Today, ERP-based and stand-alone e-commerce systems dominate the market. As more and more companies go to the cloud, CRM and CMS vie to be the next foundation of e-commerce.
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August 31, 2015
31
Aug'15
Sophia knowledge management system poised for ROI at Johnson & Johnson
By taking advantage of data residing in a knowledge management system, researchers at Johnson & Johnson could cut product testing costs.
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February 19, 2015
19
Feb'15
Forrester's Wave on WCM software spotlights APIs, partner ecosystem
This year's Forrester Wave for Web content management systems is out. The report spotlights the importance of open APIs and the partner ecosystem.
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December 08, 2014
08
Dec'14
IoT, wearable computing need CIOs' discriminating eye to yield ROI
Internet-of-Things-connected devices run the risk of remaining only novel experiments if enterprises don't focus on generating actionable data.
Sales and marketing knowledge management tools Get Started
Bring yourself up to speed with our introductory content
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Five steps for designing an effective BI dashboard
The BI dashboard can be a very useful tool for data engagement if the dashboard is designed and used effectively. Here are five tips to ensure you're optimizing your dashboard. Continue Reading
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search engine marketing (SEM)
Search engine marketing (SEM) is an approach to advertising that helps companies' content rank higher in search engine queries. Continue Reading
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How can mobile backend as a service improve WCM?
Information siloes can be a roadblock for delivering interactive mobile Web experiences. MBaaS can help WCM provide a more seamless integration. Continue Reading
Evaluate Sales and marketing knowledge management tools Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Content personalization tools sharpen focus on customers
Content personalization isn't new; Amazon weaponized it, and Jeff Bezos is the world's richest man. New tools are putting it within reach of more companies. Continue Reading
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Context-aware applications deliver mobile moments
For businesses, it's all about adding and retaining customers. As online digital experiences become more personalized and interactive, customers can be won or lost depending on the kind of message they receive on their devices. Context-aware ... Continue Reading
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DAM spending should stem from digital content needs
A recent survey indicates widespread dissatisfaction with digital asset management software. Unrealistic expectations are likely a factor. Continue Reading
Manage Sales and marketing knowledge management tools
Learn to apply best practices and optimize your operations.
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Acquia methodically bridges enriched content and e-commerce
The company launched Commerce Manager to integrate enriched content with e-commerce systems and earlier established a technology partnership with Magento. Continue Reading
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Leading brands see the need for personalized content
Content personalization continues to expand within companies as maturing technologies make it a viable marketing option for customer engagement strategies. Continue Reading
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In customer personalization, explicit data matters
By utilizing explicit data, companies can increase brand engagement and enhance the customer journey through customer personalization. Continue Reading
Problem Solve Sales and marketing knowledge management tools Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Google shift underscores importance of mobile Web design
Google is adding mobile performance to its SEO equation, and that has companies reevaluating Web strategy to avoid losses in search rankings. Continue Reading
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From mobile-first Web design to contextually aware WCM
While digital publishing requires mobile-first Web design, don't stop there. For the best customer results, WCM systems need to be contextually aware and deliver the content for multichannel experiences. Continue Reading
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Getting a handle on social media analytics tools
Social media analytics tools differ from the BI tools you're used to. Here's how they work and why they can nurture customer experience. Continue Reading