Sales and marketing knowledge management tools

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Sales and marketing knowledge management tools News

August 31, 2015 31 Aug'15
Sophia knowledge management system poised for ROI at Johnson & Johnson

By taking advantage of data residing in a knowledge management system, researchers at Johnson & Johnson could cut product testing costs.
February 19, 2015 19 Feb'15
Forrester's Wave on WCM software spotlights APIs, partner ecosystem

This year's Forrester Wave for Web content management systems is out. The report spotlights the importance of open APIs and the partner ecosystem.
December 08, 2014 08 Dec'14
IoT, wearable computing need CIOs' discriminating eye to yield ROI

Internet-of-Things-connected devices run the risk of remaining only novel experiments if enterprises don't focus on generating actionable data.
May 13, 2014 13 May'14
TIBCO's ActiveMatrix BPM helps firms gird against business disruption

TIBCO's business process management tool helps companies adjust to new events while speeding time to market on products and services.

Bring yourself up to speed with our introductory content

Five steps for designing an effective BI dashboard

The BI dashboard can be a very useful tool for data engagement if the dashboard is designed and used effectively. Here are five tips to ensure you're optimizing your dashboard. Continue Reading
search engine marketing (SEM)

Search engine marketing (SEM) is an approach to advertising that helps companies' content rank higher in search engine queries. Continue Reading
How can mobile backend as a service improve WCM?

Information siloes can be a roadblock for delivering interactive mobile Web experiences. MBaaS can help WCM provide a more seamless integration. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Content personalization tools sharpen focus on customers

Content personalization isn't new; Amazon weaponized it, and Jeff Bezos is the world's richest man. New tools are putting it within reach of more companies. Continue Reading
Context-aware applications deliver mobile moments

For businesses, it's all about adding and retaining customers. As online digital experiences become more personalized and interactive, customers can be won or lost depending on the kind of message they receive on their devices. Context-aware ... Continue Reading
DAM spending should stem from digital content needs

A recent survey indicates widespread dissatisfaction with digital asset management software. Unrealistic expectations are likely a factor. Continue Reading

Learn to apply best practices and optimize your operations.

Acquia methodically bridges enriched content and e-commerce

The SaaS company recently launched Commerce Manager to integrate enriched content with e commerce systems, and it earlier established a strategic technology partnership with Magento. Continue Reading
Leading brands see the need for personalized content

Content personalization continues to expand within companies as maturing technologies make it a viable marketing option for customer engagement strategies. Continue Reading
In customer personalization, explicit data matters

By utilizing explicit data, companies can increase brand engagement and enhance the customer journey through customer personalization. Continue Reading

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Google shift underscores importance of mobile Web design

Google is adding mobile performance to its SEO equation, and that has companies reevaluating Web strategy to avoid losses in search rankings. Continue Reading
From mobile-first Web design to contextually aware WCM

While digital publishing requires mobile-first Web design, don't stop there. For the best customer results, WCM systems need to be contextually aware and deliver the content for multichannel experiences. Continue Reading
Getting a handle on social media analytics tools

Social media analytics tools differ from the BI tools you're used to. Here's how they work and why they can nurture customer experience. Continue Reading