Sales and marketing knowledge management tools
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Free Guide: Acquia Lift v. Evergage v. Google Optimize
As content personalization platforms become more widely adopted, it’s important to have a clear understanding on how they would potentially add to your marketing team. Inside, explore the catalyst for personalization, 3 things personalized content delivery depends on, and how these 3 featured vendors stack up in 8 categories.
Sales and marketing knowledge management tools News
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April 24, 2019
24
Apr'19
CDP Institute releases customer data platform certification
While waiting for Salesforce to release a customer data platform and for Adobe to perfect its newly released CDP, RealCDP certification aspires to validate CDPs available today.
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April 24, 2019
24
Apr'19
CDP vs. DMP: Vendors battle for marketers' budgets
Customer data platforms and data management platforms have overlapping features, as vendors vie for marketers' IT budgets. It may not matter, as Adobe and Salesforce join Oracle in the game.
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March 27, 2019
27
Mar'19
Adobe Experience Platform unites Magento, Marketo, customer data
Adobe makes a play for customer experience leadership by adding Magento- and Marketo-based clouds and building it on the Adobe Experience Platform foundation to unify the data.
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November 09, 2018
09
Nov'18
Cloud e-commerce IT battle pits content management vs. CRM
ERP-based and stand-alone e-commerce systems dominate the market. As more companies go to the cloud, CRM and CMS vie to be the next foundation of e-commerce.
Sales and marketing knowledge management tools Get Started
Bring yourself up to speed with our introductory content
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Five steps for designing an effective BI dashboard
The BI dashboard can be a very useful tool for data engagement if the dashboard is designed and used effectively. Here are five tips to ensure you're optimizing your dashboard. Continue Reading
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search engine marketing (SEM)
Search engine marketing (SEM) is an approach to advertising that helps companies' content rank higher in search engine queries. Continue Reading
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How can mobile backend as a service improve WCM?
Information siloes can be a roadblock for delivering interactive mobile Web experiences. MBaaS can help WCM provide a more seamless integration. Continue Reading
Evaluate Sales and marketing knowledge management tools Vendors & Products
Weigh the pros and cons of technologies, products and projects you are considering.
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Content personalization tools sharpen focus on customers
Content personalization isn't new; Amazon weaponized it, and Jeff Bezos is the world's richest man. New tools are putting it within reach of more companies. Continue Reading
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Context-aware applications deliver mobile moments
For businesses, it's all about adding and retaining customers. As online digital experiences become more personalized and interactive, customers can be won or lost depending on the kind of message they receive on their devices. Context-aware ... Continue Reading
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DAM spending should stem from digital content needs
A recent survey indicates widespread dissatisfaction with digital asset management software. Unrealistic expectations are likely a factor. Continue Reading
Manage Sales and marketing knowledge management tools
Learn to apply best practices and optimize your operations.
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Use data to create personalized content customers actually want
As customers demand authentic, personalized content, CX teams have turned to personalization engines. But without the right data, personalization engines cause more challenges. Continue Reading
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Acquia methodically bridges enriched content and e-commerce
The company launched Commerce Manager to integrate enriched content with e-commerce systems and earlier established a technology partnership with Magento. Continue Reading
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Leading brands see the need for personalized content
Content personalization continues to expand within companies as maturing technologies make it a viable marketing option for customer engagement strategies. Continue Reading
Problem Solve Sales and marketing knowledge management tools Issues
We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.
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Google shift underscores importance of mobile Web design
Google is adding mobile performance to its SEO equation, and that has companies reevaluating Web strategy to avoid losses in search rankings. Continue Reading
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From mobile-first Web design to contextually aware WCM
While digital publishing requires mobile-first Web design, don't stop there. For the best customer results, WCM systems need to be contextually aware and deliver the content for multichannel experiences. Continue Reading
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Getting a handle on social media analytics tools
Social media analytics tools differ from the BI tools you're used to. Here's how they work and why they can nurture customer experience. Continue Reading