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Sales and marketing knowledge management tools News
August 31, 2015
By taking advantage of data residing in a knowledge management system, researchers at Johnson & Johnson could cut product testing costs.
February 19, 2015
This year's Forrester Wave for Web content management systems is out. The report spotlights the importance of open APIs and the partner ecosystem.
December 08, 2014
Internet-of-Things-connected devices run the risk of remaining only novel experiments if enterprises don't focus on generating actionable data.
May 13, 2014
TIBCO's business process management tool helps companies adjust to new events while speeding time to market on products and services.
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The BI dashboard can be a very useful tool for data engagement if the dashboard is designed and used effectively. Here are five tips to ensure you're optimizing your dashboard. Continue Reading
Search engine marketing (SEM) is an approach to advertising that helps companies' content rank higher in search engine queries. Continue Reading
Information siloes can be a roadblock for delivering interactive mobile Web experiences. MBaaS can help WCM provide a more seamless integration. Continue Reading
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Content personalization isn't new; Amazon weaponized it, and Jeff Bezos is the world's richest man. New tools are putting it within reach of more companies. Continue Reading
For businesses, it's all about adding and retaining customers. As online digital experiences become more personalized and interactive, customers can be won or lost depending on the kind of message they receive on their devices. Context-aware ... Continue Reading
A recent survey indicates widespread dissatisfaction with digital asset management software. Unrealistic expectations are likely a factor. Continue Reading
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The company launched Commerce Manager to integrate enriched content with e-commerce systems and earlier established a technology partnership with Magento. Continue Reading
Content personalization continues to expand within companies as maturing technologies make it a viable marketing option for customer engagement strategies. Continue Reading
By utilizing explicit data, companies can increase brand engagement and enhance the customer journey through customer personalization. Continue Reading
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Google is adding mobile performance to its SEO equation, and that has companies reevaluating Web strategy to avoid losses in search rankings. Continue Reading
While digital publishing requires mobile-first Web design, don't stop there. For the best customer results, WCM systems need to be contextually aware and deliver the content for multichannel experiences. Continue Reading
Social media analytics tools differ from the BI tools you're used to. Here's how they work and why they can nurture customer experience. Continue Reading