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Sales and marketing knowledge management tools News
October 05, 2021
The veteran email marketing vendor's new tool, the result of its purchase of martech vendor Inspector 6, is aimed at boosting small businesses' email campaigns with AI.
March 18, 2021
As the pandemic disrupts paper workflows, Adobe courts small business users with simple webforms, digital signatures and payments integration with their sites and PDF documents.
February 04, 2020
Salesforce acquires Evergage, which offers personalization and a customer data platform. Analysts say Salesforce bought the tech for the personalization -- not to add to its CDP.
September 04, 2019
Microsoft's PowerApps pricing changes, expected to take effect in October, could make them too expensive for some users who connect to data outside of SharePoint and Dynamics.
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Search engine marketing (SEM) is an approach to advertising that helps companies' content rank higher in search engine queries. Continue Reading
Sales enablement is important for companies to drive efficiency, maintain customer satisfaction and stay organized. Sales enablement uses different tools and strategies to do this. Continue Reading
The BI dashboard can be a very useful tool for data engagement if the dashboard is designed and used effectively. Here are five tips to ensure you're optimizing your dashboard. Continue Reading
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One way to increase brand loyalty and customer satisfaction within a company is to have a knowledge base. These products can also help train customer support teams. Continue Reading
Organizations that sell content might benefit from a paywall. Here are some questions to ask when deciding if a paywall strategy is right for your business. Continue Reading
Content personalization isn't new; Amazon weaponized it, and Jeff Bezos is the world's richest man. New tools are putting it within reach of more companies. Continue Reading
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The amount of content available on the internet grows every day. It is important for businesses to use data to make sure their content reaches the intended audience. Continue Reading
Salespeople need the right tools to build strong relationships with customers to make a sale. Read about sales enablement best practices that may enhance customer interactions. Continue Reading
As customers demand authentic, personalized content, CX teams have turned to personalization engines. But without the right data, personalization engines cause more challenges. Continue Reading
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Google is adding mobile performance to its SEO equation, and that has companies reevaluating Web strategy to avoid losses in search rankings. Continue Reading
Social media analytics tools differ from the BI tools you're used to. Here's how they work and why they can nurture customer experience. Continue Reading
In building a SharePoint 2013 search-based application, you can create powerful search functionality that incorporates internal and external data. Continue Reading