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In the last decade, the enterprise content management market has seen a significant increase in vendors migrating...
their data and products to the cloud. The increase in cloud innovation and adoption of ECM has also resulted in more companies seeking more functionality in their platform, and the standard packages are simply not enough.
The transition to the cloud has encouraged vendors to rethink the ECM capabilities and features available within their products. Some of the new areas in which ECM platforms are seeing a demand for include the following.
Delivering security enhancements
Organizations can face a variety of regulatory requirements when it comes to storing and protecting their enterprise content. Traditional ECM offerings hosted on premises have been limited on the level of protections and safeguards they have. These limitations, in some cases, have been the result of the environment where the system lives simply not meeting certain compliance certifications. With many cloud innovations creating a larger space for ECM products, more organizations are demanding advanced security features to ensure their data is well protected and that the vendors hosting their data meets all the compliance requirements they require.
The hybrid approach to ECM
With the constant growth of enterprise data, the demand for more storage continues to be a big area of investment for IT and part of it is cloud-based. Companies are slowly moving away from maintaining everything on premises and adopting services that can support a hybrid approach. The demand for remote access, flexible storage and disaster recovery is pushing these organizations to shift some of their ECM data to the cloud to address those needs, while still allowing some data and workloads to remain on premises.
Intelligence document classification and retrieval
The advancements of artificial intelligence (AI) and cloud innovation, combined with ECM, have opened the door for some new capabilities. Products in the marketplace today like SharePoint and others are able to leverage the data collected around user interactions and documents in order to deliver intelligent services, such as document recommendations based on user preferences and intelligent content classification. The use of AI is growing and proving to be a powerful cloud-based service that when combined with ECM, offers a great set of new capabilities.
Advanced collaboration tools
More and more organizations are finding themselves looking for ways to leverage technologies that support real-time collaboration for their employees. The need for ECM capabilities that offer such collaboration has driven many of them to the cloud in order to have the flexibility to bring users together along with their enterprise data under one platform.
More emphasis on integration with online services
The increased use of online services ranging from Salesforce, Dynamics 365, Office 365, social media and many others has driven many organizations to look for ECM offerings that support integration with some of those popular online services. This trend has encouraged many ECM vendors to operate in the cloud and offer integration that allows their end users to interact with their cloud-based data with ease.
The transformation that ECM capabilities have undergone in the past decade has been the result of the changing IT landscape and evolving needs of companies. The growth of cloud innovation and demand for new and more powerful ECM capabilities has resulted in pushing vendors toward more product innovation and enhancements. These changes are not showing any signs of slowing down, and as AI gains wider adoption, it will prove to be the next big area of change in ECM platforms.
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