Tips

Tips

Sales and marketing knowledge management tools

• How businesses can optimize data-driven content creation

  The amount of content available on the internet grows every day. It is important for businesses to use data to make sure their content reaches the intended audience.  Continue Reading

• Decide if a paywall strategy is right for your business

  Organizations that sell content might benefit from a paywall. Here are some questions to ask when deciding if a paywall strategy is right for your business.  Continue Reading

• Use data to create personalized content customers actually want

  As customers demand authentic, personalized content, CX teams have turned to personalization engines. But without the right data, personalization engines cause more challenges.  Continue Reading

• Five steps for designing an effective BI dashboard

  The BI dashboard can be a very useful tool for data engagement if the dashboard is designed and used effectively. Here are five tips to ensure you're optimizing your dashboard.  Continue Reading

• Google shift underscores importance of mobile Web design

  Google is adding mobile performance to its SEO equation, and that has companies reevaluating Web strategy to avoid losses in search rankings.  Continue Reading

• DAM spending should stem from digital content needs

  A recent survey indicates widespread dissatisfaction with digital asset management software. Unrealistic expectations are likely a factor.  Continue Reading

• Forrester's Wave on WCM software spotlights APIs, partner ecosystem

  This year's Forrester Wave for Web content management systems is out. The report spotlights the importance of open APIs and the partner ecosystem.  Continue Reading

• Why DAM systems aren't keeping pace with digital tasks

  DAM systems have historically managed images and video in a discrete way. But they haven't kept pace with changing digital experiences and new tasks.  Continue Reading

• Getting a handle on social media analytics tools

  Social media analytics tools differ from the BI tools you're used to. Here's how they work and why they can nurture customer experience.  Continue Reading

• Building a SharePoint 2013 search-based application

  In building a SharePoint 2013 search-based application, you can create powerful search functionality that incorporates internal and external data.  Continue Reading

• Why search-based applications are changing information access

  Search-based applications are changing our access to information and the nature of business decision making.  Continue Reading

• Five buying considerations for Web content management systems

  If you're buying a Web content management system and want CEM features such as analytics, these five purchasing considerations may guide your search.  Continue Reading