Tips

Tips

Sales and marketing knowledge management tools

• Use data to create personalized content customers actually want

  As customers demand authentic, personalized content, CX teams have turned to personalization engines. But without the right data, personalization engines cause more challenges.  Continue Reading

• Five steps for designing an effective BI dashboard

  The BI dashboard can be a very useful tool for data engagement if the dashboard is designed and used effectively. Here are five tips to ensure you're optimizing your dashboard.  Continue Reading

• Google shift underscores importance of mobile Web design

  Google is adding mobile performance to its SEO equation, and that has companies reevaluating Web strategy to avoid losses in search rankings.  Continue Reading

• DAM spending should stem from digital content needs

  A recent survey indicates widespread dissatisfaction with digital asset management software. Unrealistic expectations are likely a factor.  Continue Reading

• Forrester's Wave on WCM software spotlights APIs, partner ecosystem

  This year's Forrester Wave for Web content management systems is out. The report spotlights the importance of open APIs and the partner ecosystem.  Continue Reading

• Why DAM systems aren't keeping pace with digital tasks

  DAM systems have historically managed images and video in a discrete way. But they haven't kept pace with changing digital experiences and new tasks.  Continue Reading

• Website information architecture unlocks multichannel experience

  Creating meaningful customer experience on the front end requires some important website information architecture planning on the back end.  Continue Reading

• How semantic Web search is changing WCM

  As semantic Web search gains importance, companies should examine the way search engines display their business to the world -- and consider how to enrich their search results with linked data.  Continue Reading

• From mobile-first Web design to contextually aware WCM

  While digital publishing requires mobile-first Web design, don't stop there. For the best customer results, WCM systems need to be contextually aware and deliver the content for multichannel experiences.  Continue Reading

• Web content management tools buying tips

  Web content management tools are becoming ever-more complex. Here are some key considerations as you begin your buying process.  Continue Reading

• Measuring the success of a digital content strategy

  Now that people consume Web content on a number of different channels, developing new metrics that accurately measure your audience's activities will help improve your digital content strategy.  Continue Reading

• WCM design is at the forefront of a multichannel strategy

  Web content management design now requires you to think carefully about a multichannel strategy to boost and personalize user experience.  Continue Reading

• Getting a handle on social media analytics tools

  Social media analytics tools differ from the BI tools you're used to. Here's how they work and why they can nurture customer experience.  Continue Reading

• Building a SharePoint 2013 search-based application

  In building a SharePoint 2013 search-based application, you can create powerful search functionality that incorporates internal and external data.  Continue Reading

• Why search-based applications are changing information access

  Search-based applications are changing our access to information and the nature of business decision making.  Continue Reading